
Social Entrepreneurs
Description
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Content
- Cover
- Contents
- List of Figures
- List of Tables
- List of Boxes
- List of Minicases
- About the Authors
- Preface
- An Introduction to the High-impact Social Venture
- Changes in the Second Edition
- What do we Mean by a "High-Impact" Venture that can Change the World?
- Shattering the Glass Ceiling
- Companion Text
- How this Book Works
- Theme 1: Social Enterprises, Social Entrepreneurs and Social Ventures
- 1 What Makes a Social Venture Special?
- Learning Outcomes
- What is a Social Enterprise?
- The Characteristics of Social Enterprises
- The Contribution of Social Enterprises
- Summary: Perspectives on Social Enterprises
- Suggested Readings
- 2 The Nature of Social Entrepreneurs
- Learning Outcomes
- What is a Social Entrepreneur?
- Social Entrepreneurs and Growth Ambitions
- Attributes of a Social Entrepreneur
- Summary: The Nature of the Social Entrepreneur
- 3 Starting a Social Venture
- Learning Outcomes
- Social Drivers: Stakeholders
- Social Ventures and Start-Up
- Balancing Vision and Risk
- Summary: Perspectives on Starting a Social Venture
- Supplemental: The Start-Up Business Plan
- Theme 2: Developing a High-Impact Social Venture
- 4 Marketing for a Social Venture
- Learning Outcomes
- The "Strategic" Part of Social Marketing
- Adaptive Marketing for Social Ventures
- Ethics and Governance
- Summary: Marketing for Social Ventures
- 5 Social Venture Income Streams
- Learning Outcomes
- Balancing income and Purpose
- Creating Value for Stakeholders
- Funding Options
- Summary: Building a Sustainable Business Model for Today and Tomorrow
- 6 Thinking Internationally
- Learning Outcomes
- International Perspectives on Growth
- Internationalization and Opportunities for Social Ventures
- International Collaboration
- Summary: Thinking Internationally
- Theme 3: Building a High-Impact Social Venture
- 7 Disruptive Thinking, Creativity and Social Innovation
- Learning Outcomes
- Key topics
- Summary: Disruptive Thinking, Creativity and Social Innovation
- 8 Scaling up for Success
- Learning Outcomes
- Managing the Vision
- Defining Success
- Learning to Scale up a Social Venture
- Summary: Scaling up a Social Venture
- 9 Assessing Impact
- Learning Outcomes
- Strategic Thinking
- Measures Of Performance
- High-Impact and High-Growth Social Ventures
- Summary: Assessing Impacts
- Postscript
- References
- Index
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