EBOOK: Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
1st Edition
Published on 16. February 2013
673 pages
978-0-07-715267-3 (ISBN)
Description
Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.
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Other editions
New editions
Johan Hough | Arthur Thompson | A. Strickland
EBOOK: Crafting and Executing Strategy: South African Edition
South African Edition
E-Book
12/2010
1st Edition
McGraw-Hill Education
€28.00
Available for download
