The Ride of a Lifetime

Tough, smart business advice from the star of the hit TLCreality show "American Chopper" Now in paperback, The Ride of a Lifetime elucidates thebusiness principles that have made Paul Teutul Sr. and OrangeCounty Choppers a household name. Paul's smart, commonsensebusiness wisdom works for businesses both big and small in anyindustry. Here, he shows you firsthand how he built a uniquelysuccessful business by working hard and demanding it from others;encouraging and embracing unfettered creativity; establishingwell-defined roles for every team member and demanding they supporteach other; and using honest conflict and confrontation to solveproblems and constantly innovate. Paul and his sons build the best one-of-a-kind choppers in theworld with unrivaled passion, creativity, and honesty. The Rideof a Lifetime shows you how they do it. * Offers an inside look at the business practices that builtOrange County Choppers into a massively successful business * Reveals a different side to the OCC family patriarch * Full of practical, real world business principles that lead tounlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guideto business success that every entrepreneur should read.