Ageless Startup
Start a Business at Any Age
Published on 21. April 2020
204 pages
978-1-61308-420-5 (ISBN)
Description
It's Not Hard. It's Just New.
There has never been a better time to start your own business, but taking that leap of faith can seem like a daunting risk rather than an exciting new venture. But here's the truth: Your community needs you. The world needs you. You have time to make a difference, and you have the experience, resilience, and drive to make it.
Written as your field guide to the rocky terrain of entrepreneurship, Ageless Startup is that bridge from employee to entrepreneur or empty-nester to business-owner. With award-winning entrepreneur Rick Terrien as your guide, kickstart your entrepreneurial journey with this book and you'll learn to:
- Make a smooth transition from working for someone else to working for yourself
- Minimize your risk and maximize your value
- Set a pace that's right for you and your business
- Find the customers that will keep coming back
- Create a business system that keeps you on track and comfortable
- Build your exit strategy into your launch
- Tackle obstacles with an open mind
More details
Other editions
Additional editions
Book
05/2020
Entrepreneur Press
€21.00
Shipment within 3-4 weeks
Person
Rick Terrien is a lifelong innovator and is now exploring entrepreneurship in the second half of life. Since age 45, Rick has earned nine patents and successfully launched multiple new for-profit and nonprofit enterprises, earning national and international awards. Rick was recognized as one of AARP's Purpose Prize Fellows (Making A Difference is Ageless).
Content
- Cover
- Title Page
- Copyright
- Contents
- Foreword
- Introduction
- The Evidence Is All Around You
- My Ageless Startup Story
- What to Expect in This Book
- Chapter 1: Why Start Your Journey Now?
- Identify Your "Why"
- Envision Your Startup Journey
- Find Your Niche
- Focus on Your Passion, Wisdom, and Network
- Follow Peers with Purpose
- Start Slow
- Join the Renaissance Age of Entrepreneurship
- Think Life-Changing-Not Lifestyle
- Scare Yourself
- Find the Opportunities Hidden in Plain Sight
- Chapter 1 Deliverables
- Chapter 2: Getting Real with Yourself
- Why Me?
- Why Now?
- What Are My Goals?
- How Will I Find the Time?
- What Problems Can I Solve?
- What If I Make Mistakes?
- Which Customers Should I Focus On?
- Do I Have What It Takes?
- Am I Ready to Bootstrap?
- Can I Be Creative?
- Chapter 2 Deliverables
- Chapter 3: starting slow
- Step 1: Lay the Groundwork
- Step 2: Solidify Your Business Plan
- Step 3: Secure Your Support Team
- Step 4: Set Up Your Systems
- Step 5: Market with Meaning
- Step 6: Track Your Data
- Join the New Artisan Economy
- Chapter 3 Deliverables
- Chapter 4: Setting Your Mission, Goals, and Values
- Determine Your Mission
- Identify Your Values
- Set Your Goals
- Set a Sustainable Foundation
- Put Your Mission, Values, and Goals into Action
- Chapter 4 Deliverables
- Chapter 5: Creating Your Business Plan
- Build Your Roadmap
- Position Your Business for Optimal Planning
- Create an Ageless Business Plan
- Showcase Your Niche
- Create a Plan B
- Put Your Business Plan to Work
- Chapter 5 Deliverables
- Chapter 6: Making Sure Your Startup is System-Secure
- Good Bones
- Accounting
- Insurance
- Client Data Management
- Banking
- Legal
- Chapter 6 Deliverables
- Chapter 7: Marketing Your Ageless Startup
- Believe (and Create) Better Stories
- Nail the Elevator Pitch
- Tell the Truth
- Build Momentum
- Be a Cold-Calling Superstar
- Practice Persistence
- Chapter 7 Deliverables
- Chapter 8: Leading Your Legacy
- The Essence of Leadership
- Look Back So You Can Lead Going Forward
- Activate Your Leadership Skills
- Know When to Say No
- The Value of Doing Over Daydreaming
- Chapter 8 Deliverables
- Parting Thoughts
- Appendix: Resources for Ageless Entrepreneurs
- State-by-State Resources
- Acknowledgments
- About the Author
- Index
- Reader's Notes
