Mavericks at Work

The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting?and often eccentric?CEOs in the United States, while detailing their remarkable strategies for success.

Who's going to write the next chapter in the saga of American business? Who's going to chronicle the best way to compete, the new way to win? That's the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for business.

How do you outthink the competition and build a business that can't be ignored?

• Strategy as Advocacy: Learn how companies like Southwest Airlines and HBO aren't just selling a product, but championing a cause that redefines their industries.
• Open-Source Innovation: Go inside Pixar and other creative powerhouses to see how they harness collective intelligence and why "nobody is as smart as everybody."
• Next-Practice Case Studies: Get an inside look at the unconventional logic behind pioneers like Netflix, Craigslist, and ING Direct to discover a new playbook for success.
• The Character of Competition: Understand why attracting the right people is the ultimate competitive advantage and how to design a company culture where the most original minds can win.