88 Essential Secrets
For Achieving Greater Success at Work
1st Edition
Published on 1. February 2012
560 pages
978-981-4382-64-9 (ISBN)
Description
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Shirley Taylor
88 Essential Secrets
Book
06/2012
Marshall Cavendish International (Asia) Pte Ltd
€34.86
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Content
- Cover
- Title
- Copyright
- Contents
- Introduction by Editor
- About APSS - Asia Professional Speakers (Singapore)
- Part 1: Motivation and Promotion
- Section 1: Your Success and Motivation
- Chapter 1 Becoming a runaway success by Thaddeus Lawrence
- Secret 1 Life is an ultra endurance race
- Secret 2 It's not how fast but how far you go
- Secret 3 It's not just about practising, it's about the practice
- Secret 4 When the tough get going, the going gets tough
- Chapter 2 Creating a highly motivated life by Kenneth Kwan
- Secret 5 It's what you say to yourself that counts
- Secret 6 Motivation starts from within
- Secret 7 Success comes from doing the right things
- Secret 8 To stay motivated, you must take charge and stay in control
- Chapter 3 How to be a success magnet by Christian Chua
- Secret 9 Your first impression opens and closes doors of opportunities
- Secret 10 Your success is directly proportionate to your likeability
- Secret 11 Being recommended is the most effective marketing tool
- Secret 12 Invest in friendship and you will yield great returns
- Section 2: Branding and Promoting You
- Chapter 4 Your professional image toolbox by Pang Li Kin
- Secret 13 It's what's inside that counts
- Secret 14 Your packaging is the first thing people notice
- Secret 15 Your sound reflects your true value
- Secret 16 Your behaviour seals the impression you make on others
- Chapter 5 Brand yourself, build your business by Pamela Wigglesworth
- Secret 17 You will sell more to consumers when you develop a brand perception
- Secret 18 You will gain more business when you develop a Unique Selling Proposition answering your consumer's wants and needs
- Secret 19 Your brand will grow when you identify your true niche and target audience
- Secret 20 Great brand positioning will help you to sell to the right marketplace at the right price
- Chapter 6 Promoting yourself through technology by Sharon Connolly
- Secret 21 The more active you are on social media, the more opportunities you will get
- Secret 22 To build customer relationships you need online marketing
- Secret 23 You must become your own Google search engine specialist
- Secret 24 If you want to get noticed and remembered online, you need a great visual identity
- Chapter 7 Mastering the art of media pitching by Andrew Chow
- Secret 25 Publicity begins with your key message
- Secret 26 Position yourself as an information resource centre to the media
- Secret 27 Be prepared to be in the limelight
- Secret 28 Manage your press conference like a party
- Part 2: Speech, Language and Communication
- Section 3: Your Speech and Language
- Chapter 8 Voice of a leader by Deborah Torres Patel
- Secret 29 Highest energy always wins
- Secret 30 When it comes to vocal power, easy does it
- Secret 31 Adding life to your words will bring your words to life
- Secret 32 Your attitude and actions speak much louder than words
- Chapter 9 Get ahead with global English by Heather Hansen
- Secret 33 No one owns the English language
- Secret 34 Native and non-native English speakers hear English differently
- Secret 35 There are only three areas of speech that really matter
- Secret 36 Improving your speech can be fun and fulfilling
- Section 4: Your Communication and Interpersonal Skills
- Chapter 10 Building great relationships by Shirley Taylor
- Secret 37 Comfortable communication equals better relationships
- Secret 38 Successful people build a foundation for success on great relationships
- Secret 39 To earn trust and confidence, you need to write well
- Secret 40 If you can say it, you can write it
- Chapter 11 Communication in four dimensions by Elisabetta Franzoso
- Secret 41 When you activate your body, you activate your mind
- Secret 42 Minding your intellect will shape your health and relationships
- Secret 43 When you manage your emotions, your well-being is assured
- Secret 44 When physical, intellectual and emotional dimensions are active, communication with yourself and others is effective
- Chapter 12 Influential networking by Karen Leong
- Secret 45 Playing the host at any event expands your influence
- Secret 46 Being approachable can increase your results
- Secret 47 Being interested in others will make you more interesting
- Secret 48 You must nurture your network before you need it
- Part 3: Influence and Sales
- Section 5: Speaking to Influence, Persuade and Win
- Chapter 13 Speaking to influence and win by Eric Feng
- Secret 49 People buy people first
- Secret 50 People only take action when you make them care enough
- Secret 51 The key to influence is not to talk, but listen
- Secret 52 Facts tell, but stories sell
- Chapter 14 Persuading with power by David Goldwich
- Secret 53 Whoever frames the question wins
- Secret 54 Using a phrase that pays will make your message stick
- Secret 55 You can use numbers, statistics and graphs to persuade
- Secret 56 Stories are more persuasive than logic
- Section 6: Selling and Winning Business
- Chapter 15 Pitching perfectly to win business by Tina Altieri
- Secret 57 If you pitch with precision, your aim will be successful
- Secret 58 With careful preparation, you can have your audience in the palm of your hand
- Secret 59 To make the greatest impact, you must choose your words carefully
- Secret 60 There is no ultimate secret to a winning presentation! Simply aim for connection, not perfection
- Chapter 16 Perform better, sell more, earn more by Rob Salisbury
- Secret 61 Your personal effectiveness is the key to higher earnings
- Secret 62 To win more business, you must adopt high performance selling habits
- Secret 63 If you want to earn more, you must learn well
- Secret 64 It takes discipline and commitment if you want to do well
- Part 4: Productivity and Leadership
- Section 7: Your Productivity, Decision-Making and Creativity
- Chapter 17 Increasing profitable productivity by Tim Wade
- Secret 65 You can improve productivity by 25% if you go to sleep
- Secret 66 You can improve productivity by 77% if you increase your accountability to others
- Secret 67 You can improve productivity by 10% if you tell everyone to improve by 10%
- Secret 68 You can improve productivity by 400% if you develop a Mindset of Victory
- Chapter 18 Dynamic decision-making by Tremaine Du Preez
- Secret 69 There is such a thing as too much information
- Secret 70 Emotions actually help us make better decisions
- Secret 71 A good creative strategy can help anyone have great ideas
- Secret 72 Getting out of your comfort zone can help you make great decisions
- Chapter 19 Jumpstart your creative potential by Titus Yong
- Secret 73 Creativity can be learnt and practised
- Secret 74 Internal motivation is the main driver for creative success
- Secret 75 A process approach can make creativity happen
- Secret 76 Your people networks are your greatest creative resource
- Section 8: Management, Leadership and Teamwork
- Chapter 20 The corporate jungle by Benjamin Cheng
- Secret 77 Getting to know your colleagues' animal-like characteristics can help you at work
- Secret 78 For a healthy working environment, you need to have a balance of jungle and zoo
- Secret 79 Being likeable and popular is easy when you know how
- Secret 80 You need more than luck to go beyond survival to success
- Chapter 21 Timeless management by Bob Feldman
- Secret 81 Your best ideas do not come in the boardroom
- Secret 82 To become a mindful leader, you need to shape-shift
- Secret 83 Enhance your planning effectiveness by finding 'islands of peace'
- Secret 84 Relaxation methods can increase personal and professional effectiveness
- Chapter 22 Maximising team performance by Ken Wong
- Secret 85 If you want to lead your team more, you need to manage them less
- Secret 86 We can learn from ineffective leaders too
- Secret 87 Be fair and constructive in managing performance 393
- Secret 88 Coaching employees is as simple as learning ABC
