Design Matters: Brochures 01
An Essential Primer for Today's Competitive Market
Published on 1. January 2008
176 pages
978-1-61673-648-4 (ISBN)
Description
The nuts and bolts of effective brochure design.The design bar is at an all-time high for those brave enough to participate in the industry. TodayAEs designers must be clear on all the steps necessary to create work that stands out in an increasingly competitive marketplace. Unfortunately, most design books only focus on type, color, and layout issues. The Design Matters series takes a more in-depth approach, allowing designers to learn not only how to create work that is aesthetically appealing, but also strategy-driven and smart.
This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
This book focuses on developing, creating and implementing brochure designs, while others in the series dissect packaging, logos, publications, and letterhead systems. Each book offers all the essential information needed to execute strong designs in concert with beautiful and well-crafted examples, so readers can successfully hit the mark every time.
More details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
220 illustrations.
ISBN-13
978-1-61673-648-4 (9781616736484)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/2008
Rockport Publishers
€41.07
Article exhausted; check different version
Person
A former editor at I.D., Michelle Taute has written for magazines ranging from Better Homes and Gardens to USA Weekend and Metropolis. She also regularly contributes to HOW, STEP, ASID Icon, and Dynamic Graphics. In addition, she holds degrees in both journalism and English from the University of Missouri. http://www.michelletaute.com
Content
- Cover
- Title
- CONTENTS
- INTRODUCTION
- Brochure Invasion
- PLANNING
- Building a Foundation
- Working with Identity Guidelines
- Is a Brochure the Right Solution?
- DESIGN BASICS
- Layout: Spinning a Yarn
- Finishing Touches
- BUDGET CONSIDERATIONS
- A Positive Approach
- Production Strategies
- PRACTICAL MATTERS
- Getting It Printed
- Press Checks and Folding
- CASE STUDIES
- GALLERY
- RESOURCES
- CONTRIBUTORS
- ABOUT THE AUTHOR
