Gabriel Tarde On Communication and Social Influence
Selected Papers
1st Edition
Published on 15. October 2010
298 pages
978-0-226-78979-8 (ISBN)
Description
Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenth-century France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tarde's most important work and demonstrates his continuing relevance to a new generation of students and thinkers.Tarde's landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentieth-century thinkers who fused the studies of mass communications and public opinion research.Terry N. Clark's introduction, considered the premier guide to Tarde's opus, accompanies this important work, reprinted here for the first time in forty years.
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Content
- Intro
- Contents
- Preface
- Introduction
- I. The Nature and Scope of Sociology
- 1. Sociology
- 2. Economics and Sociology
- 3. Sociology, Social Psychology, and Sociologism
- 4. A Debate with Emile Durkheim
- II. General Principles of Sociology
- 5. Basic Principles
- 6. Invention
- 7. Opposition
- III. The Laws of Imitation
- 8. Logical Laws of Imitation
- 9. Extra-Logical Laws of Imitation
- 10. Processes of Imitation
- IV. Personality and Attitude Measurement
- 11. Belief and Desire
- V. Methodology, Methods, and Quantification
- 12. Empirical Bases of Sociological Theory
- 13. Quantification and Social Indicators
- VI. Social Stratification
- 14. The Origins and Functions of Elites
- VII. Social Control and Deviance
- 15. Criminal Youth
- VIII. Collective Behavior
- 16. The Public and the Crowd
- IX. Public Opinion, Mass Communications and Personal Influence
- 17. Opinions and Conversation
- Bibliography
