Advertising Language
A Pragmatic Approach to Advertisements in Britain and Japan
Published on 5. July 2005
168 pages
978-1-134-64046-1 (ISBN)
Description
Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain the attention of their audience. Using relevance theory as a framework, she sets out its key aspects and applies them to the language of written advertising in Britain and Japan. Particular emphasis is placed on `covert communication', puns and metaphors, and the book contains a unique chapter on images of women in Japanese advertising. It is fully illustrated throughout with recent contrasting advertisements drawn from the two countries.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
The book provides a compelling analysis of the language of advertising, and an exploration of Relevance Theory that will be of interest to scholars in many fields.
Reviews / Votes
'The book is relevant to a wide range of disciplines, including anthropology, sociology, linguistics, literary criticism and media studies.' - Linguistics and Behavior AbstractsMore details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
7,43 MB
ISBN-13
978-1-134-64046-1 (9781134640461)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
01/1999
1st Edition
Routledge
€85.60
Shipment within 15-20 days
Book
03/1994
1st Edition
Routledge
€230.27
Shipment within 15-20 days
Person
Keiko Tanaka is Senior Research Fellow at Hertford College, Oxford.
Content
1 Advertising and Communication 2 Communication 3 Covert Communication 4 Puns 5 Metaphors 6 Images Of Women
