The Intentional Leap
Description
You don't need a fancy pitch deck. You need a real story, a steady plan, and the guts to leap.
The Intentional Leap is a raw, practical guide for first-time entrepreneurs who are ready to ditch the fluff and hear what it really takes to build a business-from scratch, with clarity, courage, and no BS.
Jeff Swartz bootstrapped his marketing agency from a duplex kitchen table into a 7-figure company-without outside funding, inflated hype, or a secret network. In this book, he shares the mindset, systems, and stories that helped him grow, sell, and buy back into a business on his terms.
Whether you're stuck in a 9-5 wondering if it's time to leap... or you're already in the trenches trying to survive your first year, this book will show you:
- How to turn fear into focus and overcome imposter syndrome
- What to do in Year One to stay out of debt and build real traction
- Why vision isn't optional-and how to reverse engineer success
- The emotional rollercoaster no one warns you about (and how to ride it)
- How to avoid the "cool trend" trap and build a business that lasts
- When (and how) to hire, delegate, and stop being the bottleneck
Filled with real stories, hard lessons, and encouraging wisdom, The Intentional Leap is part memoir, part masterclass-and your down-to-earth guide to launching smart, growing intentionally, and leading like you were meant to.
More details
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Content
Introduction: Why This Book, Why Now 6
Part I: The Inner Shift 7
Chapter 1: The Spark That Lit the Fire 8
Chapter 2: Preparing to Jump 15
Chapter 3: Love the Work, Know the Industry 23
Chapter 4: The Leap and the Landing 32
Chapter 5: Vision Isn't Optional 45
Part II: The External Build 56
Chapter 6: Risk, Failure, and Guardrails 57
Chapter 7: Branding, Marketing & Sales (Oh My) 66
Chapter 8: The Power of Process 77
Chapter 9: Hire Right, Fire Kindly 86
Chapter 10: Life Balance Is a Business Strategy 97
Part III: The Long Game 106
Chapter 11: Hard Times Are Growth Times 107
Chapter 12: Exit Like You Planned It All Along 115
Chapter 13: Checklist for the Climb 120
