Digital @ Scale

1 - Digital @ Scale [Seite 3]
2 - Contents [Seite 7]
3 - Preamble: Thinking Digital [Seite 11]
4 - 1 Digital Is Changing Our World, Quickly and Irreversibly [Seite 17]
4.1 - 1.1 What Is a Digital Transformation? [Seite 17]
4.1.1 - Digital Players Conquer and Disrupt All Industries [Seite 18]
4.1.2 - Digitization Is Relevant for All Industries-Only Scale and Speed Will Vary [Seite 19]
4.1.3 - New Business Models Follow a Classic Pattern [Seite 21]
4.1.4 - Consumer Behavior Has Dramatically Changed in Recent Years [Seite 21]
4.2 - 1.2 Established Market Definitions Don't Apply Anymore [Seite 23]
4.2.1 - Innovations Arise at Industry Boundaries [Seite 23]
4.2.2 - Blurring Boundaries between B2B and B2C: B2B Becomes B2B2C [Seite 24]
4.2.3 - Managing Channel Conflicts [Seite 25]
4.2.4 - Software and Analytics Competencies Becoming Increasingly Important [Seite 26]
4.2.5 - The Battle for Digital Talent [Seite 27]
4.3 - 1.3 The Pace of Change Is Increasing Exponentially [Seite 27]
4.3.1 - Progress and Moore's Law [Seite 29]
4.4 - 1.4 Those Who Turn a Blind Eye to Digital Risk Failure and Extinction [Seite 29]
5 - 2 Digitization Requires Fundamental Renewal: Digital@Scale [Seite 31]
5.1 - 2.1 Why? Things Are Going Well, So Why Do We Need to Change? [Seite 32]
5.1.1 - Creating a Sense of Urgency: The Key Challenge [Seite 34]
5.1.2 - Determining the Nature of the Change Requirements [Seite 34]
5.1.3 - Identifying Barriers to Change Early [Seite 35]
5.1.4 - Identifying Relevant Assets and Setting the Aspiration Level [Seite 36]
5.2 - 2.2 What? What Does Digitization Mean for My Company, and What Priorities Are Derived? [Seite 36]
5.2.1 - Building New Ecosystems [Seite 36]
5.2.2 - Developing Business Architecture [Seite 37]
5.2.3 - Strengthening the Foundation [Seite 37]
5.3 - 2.3 How? How Do I Manage the Tasks Resulting from a Digital Transformation? [Seite 38]
5.3.1 - Create a Plan [Seite 38]
5.3.2 - Ramping Up the Digital Company [Seite 38]
5.3.3 - Consistent Scaling [Seite 39]
5.4 - 2.4 Cargo Cults Don't Work [Seite 39]
5.4.1 - The CEO Must Take the Lead [Seite 40]
6 - 3 Why? The Clock Is Ticking [Seite 42]
6.1 - 3.1 Creating a Sense of Urgency: How Urgent Is Digitization? [Seite 43]
6.1.1 - Taking Leadership in Hand [Seite 45]
6.1.2 - Benchmarking to Assess Starting Position [Seite 46]
6.1.3 - Experiencing Digital Live [Seite 47]
6.1.4 - Sampling Digital at a Hackathon [Seite 47]
6.1.5 - Mobilizing Your Employees to Uncover Weaknesses [Seite 48]
6.2 - 3.2 Determining the Kind of Change Required [Seite 49]
6.2.1 - Those at the Top Right Need an Entirely New Business Model [Seite 50]
6.2.2 - Extensive Interventions in the Existing Business Model [Seite 50]
6.2.3 - Targeted Innovations in the Value Chain [Seite 51]
6.2.4 - Targeted Additions to the Existing Business Model [Seite 52]
6.2.5 - Those Who Know the Roadblocks Overcome Them More Easily [Seite 53]
6.3 - 3.3 Identifying Relevant Assets [Seite 53]
6.3.1 - Powerful Brand [Seite 54]
6.3.2 - Strong Customer Relationship [Seite 54]
6.3.3 - Extensive Installed Base [Seite 55]
6.3.4 - Deep Customer Insights [Seite 55]
6.3.5 - Emotional Ties [Seite 56]
6.4 - 3.4 Determining the Aspiration Level for the Transformation [Seite 56]
6.5 - Conclusion: Bring on the New Ecosystems [Seite 57]
7 - 4 What? Doing the Right Things Intelligently [Seite 58]
7.1 - 4.1 Always Online, Gladly Electric, Often on Autopilot: Mobility in the Digital Age [Seite 61]
7.1.1 - Connectivity Will Define the Fate of the Industry [Seite 64]
7.1.2 - Daimler Swarming to Digital [Seite 67]
7.2 - 4.2 Digital Commerce: One Channel Is No Longer Enough-Today's Mobile Customer Blithely Switches between the Real and Virtual Worlds [Seite 69]
7.2.1 - Advanced Analytics to Personalize the Offering [Seite 71]
7.2.2 - Traditional Retail Strikes Back [Seite 72]
7.2.3 - Customers Want Seamless Switching between Channels [Seite 74]
7.2.4 - Intermediaries Vie with Retail for Customer Contact [Seite 75]
7.3 - 4.3 Who Still Needs Banks? Fintechs Threaten the Established Business Model [Seite 76]
7.3.1 - Much Is at Stake [Seite 76]
7.3.2 - The Bank of the Future [Seite 79]
7.4 - 4.4 Digital Health: The First Innovation in Health Care That Can Reduce Costs in the Long Term [Seite 82]
7.4.1 - Lack of a Suitable Business Model [Seite 83]
7.4.2 - Who Will Establish a Central and Open Innovation Platform? [Seite 85]
7.4.3 - Predictive Maintenance for People [Seite 87]
7.5 - 4.5 Connected Buildings [Seite 88]
7.5.1 - Commercial: Shopping and Working in Smart Buildings [Seite 90]
7.5.2 - Consumers: Comfortable and Safe Living [Seite 93]
7.5.3 - Industrial: Robots as Workmates [Seite 94]
7.5.4 - Public: schools, universities, and public administration [Seite 94]
7.5.5 - Whose Standard Will Prevail? [Seite 95]
7.6 - 4.6 The Digital Revolution Has Reached Electricity Utilities [Seite 98]
7.6.1 - Digital Means Increased Competition [Seite 99]
7.6.2 - Energy Companies Want to Digitize Their Entire Value Chain [Seite 100]
7.6.3 - Customer Loyalty via Digital Contact [Seite 101]
7.6.4 - Challenges across Three Dimensions [Seite 102]
7.7 - 4.7 Telecom Giants under Pressure: Who Will Be at the Heart of the Emerging Communications Ecosystems? [Seite 103]
7.7.1 - Who Will Win in the Battle for the Center of the New Ecosystems? [Seite 104]
7.7.2 - Streamline Core Business [Seite 106]
7.7.3 - Opportunities in New Service Sectors [Seite 107]
7.7.4 - Battle of the Business Models [Seite 109]
7.8 - 4.8 Digital Logistics: The Drone Always Rings Twice [Seite 109]
7.8.1 - Will Traditional Haulers Become Redundant? [Seite 111]
7.8.2 - Revolution on the Last Mile [Seite 112]
7.9 - 4.9 E-Government: Public Administration Goes Online [Seite 115]
7.9.1 - Win Government-Wide and Agency-Deep Commitment to Specific Digital Targets [Seite 116]
7.9.2 - Establish Government-Wide Coordination of Digital Investments [Seite 117]
7.9.3 - Redesign Processes with the End User in Mind [Seite 117]
7.9.4 - Hire and Nurture the Right Talent [Seite 118]
7.9.5 - Use Big Data and Analytics to Improve Decision Making [Seite 119]
7.9.6 - Protect Critical Infrastructure and Confidential Data [Seite 119]
7.10 - Conclusion: Opportunities in the Emerging Ecosystems [Seite 120]
8 - 5 What? Developing Business Architecture [Seite 121]
8.1 - 5.1 Omnichannel: A Presence across All Channels [Seite 122]
8.1.1 - Omnichannel Is Both a Challenge and Opportunity for All Industries [Seite 122]
8.1.2 - In Five Years, the Millennials Will Be the Strongest Consumer Group [Seite 123]
8.1.3 - Strategy and Implementation: Structure Is Everything [Seite 124]
8.1.4 - Set the Right Targets [Seite 125]
8.1.5 - Keys to Success: Data [Seite 125]
8.1.6 - Keys to Success: Organization and Culture [Seite 126]
8.1.7 - Keys to Success: Technology [Seite 127]
8.2 - 5.2 Dynamic Pricing: Up-to-the-Minute Prices [Seite 128]
8.2.1 - Algorithms Find the Best Prices [Seite 128]
8.2.2 - Individually Tailored Prices [Seite 130]
8.2.3 - Five Modules of Dynamic Pricing [Seite 131]
8.3 - 5.3 Digital Marketing: Tailored Messages across All Channels [Seite 133]
8.3.1 - Finding the Right Channel for Each Message [Seite 134]
8.3.2 - Content Is King [Seite 135]
8.3.3 - How to Succeed in Content Marketing [Seite 137]
8.3.4 - After Content Marketing Comes Programmatic Marketing [Seite 138]
8.4 - 5.4 Digital Product Development and Open Innovation: Rethinking Product Development [Seite 138]
8.4.1 - Open Innovation and Open Development: Tapping into the World's Creativity [Seite 140]
8.4.2 - Agile Product Development of Digital Products: Faster and Smarter to Market [Seite 141]
8.5 - 5.5 Product Design: Learning from Software Development [Seite 143]
8.5.1 - Rapid Improvements Rather Than Long Product Life Cycles [Seite 144]
8.5.2 - The Customer Is King-and Codeveloper [Seite 144]
8.5.3 - Incorporating Data in Real Time [Seite 144]
8.5.4 - Feature-Based Design: Gradual Improvement [Seite 145]
8.5.5 - Process Digitization-Acceleration and Virtualization [Seite 145]
8.5.6 - Virtual Training Is Faster and Cheaper [Seite 147]
8.5.7 - Simpler Development with PLM and PDM [Seite 147]
8.5.8 - Transparency Drives Efficiency [Seite 148]
8.5.9 - Artificial Intelligence Even Calculates Profitability in Advance [Seite 149]
8.5.10 - Further Disruption to Be Expected [Seite 149]
8.6 - 5.6 Faster, More Flexible, More Efficient: Supply Chain 4.0 [Seite 149]
8.6.1 - Seven Innovations That Revolutionize the Supply Chain [Seite 152]
8.6.2 - Logistics Platforms and Shared Planning [Seite 154]
8.6.3 - First Steps toward Supply Chain 4.0 [Seite 154]
8.7 - 5.7 Digital Lean: The Digitization of Production [Seite 156]
8.7.1 - Digital Lean: The Same Aims as Lean Production [Seite 157]
8.7.2 - Five Central Themes for the Transformation [Seite 158]
8.8 - 5.8 Digitization in the Office: Bots Take the Reins [Seite 162]
8.8.1 - Smart Process Automation Is Revolutionizing Office Work [Seite 162]
8.8.2 - How Will Companies Change When Office Work Is Automated? [Seite 164]
8.8.3 - Automation Is Relevant Even for Complex Jobs [Seite 165]
8.8.4 - Automation Is More Than a Technological Decision [Seite 166]
8.9 - Conclusion: Digitization Is Changing Every Function in the Company [Seite 167]
9 - 6 What? Strengthening the Foundation [Seite 168]
9.1 - 6.1 Two-Speed IT: Accelerating the Pace for the Digital Age [Seite 169]
9.1.1 - Three Routes to a Two-Speed IT [Seite 170]
9.1.2 - The Agile IT Often Accelerates All Elements of the Organization [Seite 172]
9.2 - 6.2 Big Data and Advanced Analytics [Seite 173]
9.2.1 - The Three Success Factors of Big Data and Advanced Analytics [Seite 174]
9.2.2 - The Foundations [Seite 176]
9.2.3 - Artificial Intelligence: The Next Disruptor [Seite 178]
9.3 - 6.3 Cyber Security: The Art of the Secure Digital Economy [Seite 179]
9.3.1 - Seven Steps toward Cyber Resilience [Seite 179]
9.3.2 - Priority Lists: Which Data Represent the Greatest Business Risk? [Seite 180]
9.3.3 - Customer-Facing Managers Must Be Part of the Team, and Recognize That Data Is an Asset [Seite 181]
9.3.4 - Cyber Resilience as Part of Risk Management [Seite 181]
9.3.5 - Cyber War Games: Continuously Testing Prevention Systems [Seite 181]
9.3.6 - Security Technology: An Integral Element of the IT Architecture [Seite 182]
9.3.7 - Protection Levels: Not All Data Needs the Same Level of Protection [Seite 183]
9.3.8 - Active Defense, Preferably Before an Attack [Seite 183]
9.4 - 6.4 Embedded Software: Machines and Equipment Go Digital [Seite 184]
9.4.1 - Strategy: Focusing on What Creates Value [Seite 185]
9.4.2 - Implementation: Recruiting Talent and Expertise [Seite 187]
9.5 - 6.5 The Chief Digital Officer: A Steve Jobs for Every Company [Seite 188]
9.5.1 - The CDO Must Break Up Silos [Seite 190]
9.5.2 - Developing Internal Talent [Seite 191]
9.6 - 6.6 The Digital Organization: All Power to the Multifunctional Teams [Seite 192]
9.6.1 - How Do Agile Organizations Work? [Seite 193]
9.6.2 - Many Employees Have to Take on New Roles [Seite 196]
9.7 - 6.7 Talent Management: Everyone Wants Digital Natives [Seite 197]
9.7.1 - Companies Fighting for Digital Talent [Seite 198]
9.7.2 - What Can Established Companies Do to Become Attractive for Digital Talent? [Seite 199]
9.7.3 - New Ways to Search for Talent [Seite 199]
9.7.4 - How Can Companies Retain Digital Talent? [Seite 200]
9.8 - 6.8 Partner Management: Stronger Together [Seite 201]
9.8.1 - Finding and Managing the Right Partners [Seite 202]
9.8.2 - Coopetition: When Competitors Collaborate [Seite 204]
10 - 7 How? Decisive, Holistic, and Rapid Implementation [Seite 206]
10.1 - 7.1 Creating a Plan [Seite 210]
10.1.1 - How to Create a Blueprint for the Digital Transformation [Seite 210]
10.1.2 - How to Make a Digital Transformation Work [Seite 210]
10.2 - 7.2 Think Big: Digitizing the Entire Enterprise [Seite 211]
10.2.1 - Holistic Thinking [Seite 211]
10.2.2 - Prioritize by Value Contribution [Seite 213]
10.2.3 - Close the Gaps [Seite 213]
10.3 - 7.3 Surprise! It's about the Customer [Seite 215]
10.3.1 - Optimizing Critical Processes [Seite 215]
10.3.2 - Concept Iteration: Learning with the Customer [Seite 217]
10.3.3 - Driving Digitization According to Value Contribution [Seite 218]
10.4 - 7.4 Breaking Up Functional Silos [Seite 219]
10.4.1 - How Digitally Advanced Is the Company? [Seite 219]
10.4.2 - Establishing a New Digital Business Unit [Seite 220]
10.4.3 - Establishing a Digital Competence Center [Seite 221]
10.4.4 - Assigning a Mandate and Building Digital Talent [Seite 224]
11 - 8 How? Ramping Up the Digital Company [Seite 226]
11.1 - 8.1 Switching to the Digital Operating System [Seite 227]
11.1.1 - Recruiting and Expanding the Team [Seite 227]
11.1.2 - Ability to Establish Fast Concept Iteration [Seite 229]
11.1.3 - Establish Steering by Milestones [Seite 231]
11.2 - 8.2 Anchoring the Culture Change [Seite 232]
11.2.1 - Developing a Work Environment [Seite 232]
11.2.2 - Cultural Transformation: Addressing Four Dimensions at the Same Time [Seite 232]
11.2.3 - Communication: Talk Digital and Act Digital [Seite 233]
11.3 - 8.3 Steering Change [Seite 235]
11.3.1 - CDO: Hero or Fig Leaf? [Seite 235]
11.3.2 - Manage Like a VC: Link Budgets to Milestones [Seite 236]
11.3.3 - Measure, Analyze, Optimize: Resolute Application of New Steering Systems [Seite 237]
11.4 - 8.4 Encouraging Leadership at All Levels [Seite 238]
11.4.1 - Top Management Must Lead by Example [Seite 238]
11.4.2 - License to Kill [Seite 240]
12 - 9 How? Scaling Forcefully [Seite 242]
12.1 - 9.1 It's about the Whole [Seite 243]
12.1.1 - The Plan Is Alive! [Seite 243]
12.1.2 - Turbocharging with Digital Build-Operate-Transfer [Seite 243]
12.2 - 9.2 How to Turn IT into a Weapon [Seite 244]
12.2.1 - The Method Greatly Depends on the Starting Point [Seite 245]
12.2.2 - Success Factors for Two-Speed Companies [Seite 246]
12.2.3 - Transforming Agile into the Leading System [Seite 246]
12.3 - 9.3 Collaborating Closely with Start-Ups [Seite 247]
12.3.1 - New Business Ideas Stimulate the Organization and Deliver Fresh Impulse [Seite 247]
12.4 - 9.4 Speed as a Guiding Principle [Seite 249]
12.4.1 - Acting Decisively, Not Hesitantly [Seite 249]
12.5 - 9.5 Rapid Scaling: Digitizing the Entire Enterprise [Seite 250]
12.5.1 - An Energy Utility Shows the Way [Seite 250]
12.5.2 - Now That We Have the Tools, It's Time for Action [Seite 253]
12.6 - Conclusion: The Digital World Demands a New Way of Thinking [Seite 256]
13 - 10 Are We in Good Shape for the Transformation? [Seite 258]
14 - About the Authors [Seite 267]
15 - Special Thanks [Seite 277]
16 - Index [Seite 278]
17 - EULA [Seite 290]