Current Status and Future Direction
Views from Global Though Leaders - III
Published on 4. July 2008
72 pages
978-1-84855-023-0 (ISBN)
Description
The contributors to this e-book are distinguished and well-known members of academia or business. The purpose of this e-book series is to document and share parts of their accumulated lifetime knowledge and to provide a unique source of their thoughts of the past, the present and their beliefs about the future. Their insights and reflections will be valuable to the research community worldwide and should also be of great importance to business. The contributing authors to this issue are; Professor Christian Groenroos of Hanken Swedish School of Economics, Finland; Professor Evert Gummesson of Stockholm University School of Business, Sweden; Professor Ian F. Wilkinson of University of New South Wales, Australia and Mr Roy Crossfield, UK; and Professor Stephen Brown of University of Ulster, Northern Ireland.
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Content
- Cover
- CONTENTS
- Editorial advisory board
- Editorial
- Service logic revisited: who creates value? And who co-creates?
- Customer centricity: reality or a wild goose chase?
- The Business Genome Project and the advancement of business practice
- Mesmerizing marketing: a compact cultural history
