Trajectory Management

Trajectory Management: * moves away from the 'one true way' approach put forward by manybusiness gurus * argues that the search for best practice, best change management,etc. obscures real situations in business * develops principles of right practice for the situation: businessis continually evolving and its drivers have to evolve withit. * provides a practical framework and enables diagnosis of where abusiness trajectory is, and how to sustain or switchtrajectories. "Adjusting corporate leadership to different business conditions iskey in today's turbulent environment. The systematic review anddevelopment of this relationship in Trajectory Management isextremely valuable." Peter A. Wuffli, President of the GroupExecutive Board, UBS. "In this book, Paul Strebel goes beyond universal best practicethat is presumed to apply no matter what the context. He presentsthe right practice for managing a business trajectory and winningconsistently over time." Egon P. Zehnder, Founder, Egon ZehnderInternational, Inc. "Trajectory Management puts context in its rightful place: at thefront, middle and end of business planning and execution. PaulStrebel offers a practical framework to simplify the complex anddrive better competitive choices for busy decision makers." JohnHofmeister, Director of Human Resources, Shell InternationalB.V. For more on how to use the book see: www.trajectorymanagement.com