The Power of Promotion

For many Toastmasters Clubs, one of the biggest challenges in running a successful and productive club is maintaining a constant flow of visitors to attend and join you and your fellow Toastmasters as a member. Members come and members go. Life happens! Your Club membership can quickly change from a healthy charter-strength club to one in danger of losing its Charter. Veteran Toastmaster of three decades, Rae Stonehouse DTM (Distinguished Toastmaster), PDG (Past District Governor, District 21) has witnessed the cycle several times with his own club Kelowna Flying Solo Toastmasters. Toastmasters are social! Toastmasters are social, after-all we are striving to hone our communication skills. Then along comes social media and on-line tools that can increase not only our reach but our productivity. Social media is here to stay! Social media is here to stay, at least until the next "big thing" comes along. Keeping up with what's new, what's hot and what's not could easily turn into a full-time job. And it has for many people as they have created a new career as Social Media Managers. The Power of Promotion! On-line Marketing For Toastmasters Club Growth 2nd Edition, by Rae Stonehouse flattens the learning curve for anyone who wants to maximize their time spent on-line, without turning it into a full-time job. Rae believes that Toastmasters clubs should be run like businesses and social media platforms provide promotional and marketing opportunities that can help spread the word about one of the world's best kept secrets... Toastmasters. In this easy-to-read, how-to manual, Rae shares his experience with using social media to draw attention to his Toastmasters club and to convert visitors to social media properties to actually visit his club and to join. Sometimes it has worked ... sometimes not!

This edition has been updated for 2023.