Managing the Design Process-Concept Development
An Essential Manual for the Working Designer
Published on 1. July 2010
208 pages
978-1-61058-066-3 (ISBN)
Description
This book illustrates the point where theory meets practice in the design studio environment. This book examines design management concepts and methods in real-world applications. Unlike other books on design management, this book is visually stunning, featuring many image-rich case studies to illustrate the fundamentals of design management in a way that speaks to a design audience. The information is not something that is typically taught in design (or business) school-it's learned on the job, making this an invaluable reference for designers.
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
200
ISBN-13
978-1-61058-066-3 (9781610580663)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Terry Stone
Managing the Design Process-Concept Development
An Essential Manual for the Working Designer
Book
07/2010
Rockport Publishers
€50.95
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Person
Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter's president. She served nationally as the president of the AIGA Chapter President's Council.
Content
- Cover
- Title Page
- Contents
- Introduction
- How to Use This Book
- Managing the Design Process
- The Design Process
- Chapter 1: Applied Creativity
- Creativity in a Business Environment
- Defining Design's Power Role
- How Designers Work
- Choosing a Designer
- Five ways to Determine a Good Designer-Client Match
- Chapter 2: Big Goals
- Design in an Ever-Changing World
- Design Thinking
- Design Supports Internal Communications
- Socially Responsible Design
- Measuring Design
- Making the Most of Design Investment
- Chapter 3: Design-Centric Research
- The Importance of Research for Design
- Research Aligns and Focuses Design
- Design Research is About Better Design Thinking
- Three Useful Research Tactics
- Defining the Audience: Demographics and Ethnography
- Defining the Audience: Psychographics
- Defining the Medium
- Chapter 4: Strategic Thinking
- Design and Strategy
- What is Design Strategy?
- Design as a Business Tool
- Developing a Design Strategy
- Managing Aesthetic Strategy
- Evaluating Design Strategy
- Articulating Design Strategy
- Common Mistakes in Design Strategy
- Chapter 5: Informed Risk Taking
- Taking Creative Risks
- Assessing Risk
- Risk versus Uncertainty
- Building Courage
- Innovative Design Means Taking a Calculated Risk
- Presenting Risky Ideas
- Chapter 6: Creative Briefs
- Creative Briefs are Strategic Tools
- How to do a Creative Brief
- The 10 Most Important Things to Include in a Creative Brief
- Managing to a Creative Brief
- What's Included in a Design Criteria?
- Who Uses a Creative Brief?
- Going Without a Creative Brief
- Chapter 7: Aesthetic Considerations
- Aesthetic in Design
- Well-Designed Goes Beyond Pretty
- Aesthetic Components
- Mapping Aesthetics
- Understanding Aesthetic Dynamics in Design
- Evaluating Aesthetic Choices
- How to Do a Design Critique
- Betting Aesthetic Ideas Approved
- Chapter 8: Managing Expectations
- How to Manage Client Expectations
- Four Best Practices for Successfully Managing Client Expectations
- Communication and Design Management
- Ongoing Design Management
- Directory of Contributors
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- Z
- Bibliography and Resources
- Acknowledgments
- About the Author
