Success in Changing Environments
Strategies and Key Influencing Factors
1st Edition
Published on 29. October 2007
XVII, 229 pages
978-3-8350-9354-6 (ISBN)
Description
To ensure their long-term survival and prosperity, many industries have to deal with increasingly dynamic and complex environments. Due to this situation, they are confronted with major challenges.
Manuela Stoll investigates why some firms cope with change successfully, while others do not. She focuses on two strategies to address change: adapting to change and creating change. Using a large-scale survey among top executives of manufacturing firms in Germany, she evaluates the importance of a range of resources, competences, and "isolating mechanisms" (shields against imitation) for the success of these strategies. The results show that adapting to change has an important effect on firm performance and is mainly influenced by a firm's industry foresight abilities. A separate analysis illustrates how these abilities can be strengthened.
Manuela Stoll investigates why some firms cope with change successfully, while others do not. She focuses on two strategies to address change: adapting to change and creating change. Using a large-scale survey among top executives of manufacturing firms in Germany, she evaluates the importance of a range of resources, competences, and "isolating mechanisms" (shields against imitation) for the success of these strategies. The results show that adapting to change has an important effect on firm performance and is mainly influenced by a firm's industry foresight abilities. A separate analysis illustrates how these abilities can be strengthened.
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Book
03/2007
1st Edition
Deutscher Universitätsverlag
€53.49
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Persons
Dr. Manuela Stoll promovierte bei Prof. Dr. Utz Schäffer am Lehrstuhl für Controlling der European Business School, Oestrich-Winkel. Sie ist in den Bereichen Risikomanagement und Konsumgüter bei McKinsey & Company tätig.
Content
Theoretical Foundation.- Research Model and Propositions.- Empirical Test of the Research Model.- Discussion and Outlook.
