
The Live-Streaming Handbook
Description
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Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he's given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies.
Also included are:
a foreword by Al Roker (NBC's The Today Show);
practical steps for using popular live-streaming apps, such as Facebook Live and Twitter;
nearly 80 colour images of live-streaming events, screenshots and gadgets;
a detailed walk-through of how to successfully present and produce your live-streaming show;
advice on analysing and exploiting viewer metrics to increase followers;
more than 130 quotes of real-world advice from expert producers of online media content;
over 700 links to online case studies, articles, research and background reading.
With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.
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