International Retailing
- with Studio
3rd Edition
Published on 25. January 2018
368 pages
978-1-5013-2366-9 (ISBN)
Description
"e,I absolutely love International Retailing. It is one of the best texts for students."e, Alyssa Adomaitis, CUNY New York City College of Technology, USA"e,This is a wonderful book! The book is very comprehensive and seems to be the only one of its kind that provides full chapters on retailing in specified geographic regions and countries."e, Rayecarol Cavender, University of Kentucky, USAUnderstand the retail environment in the Americas, Europe, and Asia. You'll learn how legal, social, and economic measures have affected the distribution of consumer goods globally. The book discusses the SIRE (Strategic International Retail Expansion) theory helping you understand success factors. Illustrated with 85 black and white images.-New case studies in each chapter-Updated data and new maps-More emphasis on Brazil, Russia, India, and China STUDIO-Study smarter with self-quizzes featuring scored results and personalized study tips-Review concepts with flashcards of terms and definitions
More details
Edition
3rd edition
Language
English
Place of publication
United States
Illustrations
102 bw illus
ISBN-13
978-1-5013-2366-9 (9781501323669)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
03/2018
3rd Edition
Fairchild Books
€133.92
Shipment within 15-20 days
