Digging Deeper

Reviews / Votes

Digging Deeper reveals the basic principles of how enterprises that create real value operate and why they are successful. It is a book that, unlike others in this sphere, unearths the roots of real value creation. The reader will recognize how six qualities, neatly arranged in an easily understandable "6L"-framework (long-term orientation, lasting relationships, local roots, limits recognition, learning community and leadership responsibility), interact and contribute to building enterprises that create both societal value and sustainable profits for their owners.In Digging Deeper, readers meet many "practical idealists" who have been guided by their ideals to create enterprises that make a positive difference in the world. Readers will be inspired by their stories to become part of the change that they would like to see in the business world. - CEEMAN News, Winter 2016, Issue 82 |

| Unthinkable: How do we distinguish good businesses from evil? What makes a good business? Presumably it must survive; it must be profitable enough to pay its staff a decent wage and to honour its trade agreements. But beyond that there is very little debate, let alone consensus, on what distinguishes a commendable or worthwhile company from a bad one.Google's corporate mission statement is "Don't be evil", but against what measure can we establish whether it is meeting its promise?Step forward Finbarr Bradley, a lecturer in business and management who has developed, with colleagues Dietmar Sternad and James Kennelly, a model for identifying "deep purpose enterprises".In their book, Digging Deeper, they profile a number of businesses which create "real value" rather than pursuing short-term profit. Real value, they say, means satisfying "our deepest human needs through providing meaning and identity and a higher quality of life for owners, employees, customers, partners and the community alike while renewing the health of our planet". - The Irish Times - Joe Humphreys