Big Data Demystified
How To Use Big Data, Data Science And Ai To Make Better Business Decisions And Gain Competitive Advantage
1st Edition
Published on 14. February 2018
240 pages
978-1-292-21811-3 (ISBN)
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'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer.
With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business.
With eBooks you can:
search for key concepts, words and phrases
make highlights and notes as you study
share your notes with friends
eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps.
Upon purchase, you'll gain instant access to this eBook.
Time limit
The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
'Big Data' refers to a new class of data, to which 'big' doesn't quite do it justice. Much like an ocean is more than simply a deeper swimming pool, big data is fundamentally different to traditional data and needs a whole new approach. Packed with examples and case studies, this clear, comprehensive book will show you how to accumulate and utilise 'big data' in order to develop your business strategy. Big Data Demystified is your practical guide to help you draw deeper insights from the vast information at your fingertips; you will be able to understand customer motivations, speed up production lines, and even offer personalised experiences to each and every customer.
With 20 years of industry experience, David Stephenson shows how big data can give you the best competitive edge, and why it is integral to the future of your business.
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More details
Edition
1. Auflage
Language
English
Place of publication
Harlow
United Kingdom
Target group
Professional and scholarly
ISBN-13
978-1-292-21811-3 (9781292218113)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
David Stephenson
Big Data Demystified
How to use big data, data science and AI to make better business decisions and gain competitive advantage
Book
02/2018
1st Edition
FT Publishing International
€21.99
Shipment within 10-20 days
Person
David Stephenson is an internationally recognized expert and frequent keynote speaker in the fields of Data Science and Big Data Analytics. He has formed and led global analytics programs within US and European companies (including eBay and Axel Springer) and has consultant on additional data projects for a broad range of companies.
He has also worked extensively in insurance, capital markets, and financial risk management and has served as an expert advisor to top-tier investment, private equity and management consulting firms.
David completed his Ph.D. at Cornell University and was subsequently Professor at the University of Pennsylvania, teaching applied analytics to graduate students in the engineering and Wharton business schools. He is currently based in Amsterdam.
He has also worked extensively in insurance, capital markets, and financial risk management and has served as an expert advisor to top-tier investment, private equity and management consulting firms.
David completed his Ph.D. at Cornell University and was subsequently Professor at the University of Pennsylvania, teaching applied analytics to graduate students in the engineering and Wharton business schools. He is currently based in Amsterdam.
Content
Part 1 Big data demystified
1 The story of big data
2 Artificial intelligence, machine learning and big data
3 Why is big data useful?
4 Use cases for (big) data analytics
5 Understanding the big data ecosystem
Part 2 Making the big data ecosystem work for your organization
6 How big data can help guide your strategy
7 Forming your strategy for big data and data science
8 Implementing data science - analytics, algorithms and machine learning
9 Choosing your technologies
10 Building your team
11 Governance and legal compliance
12 Launching the ship - successful deployment in the organization
References
Glossary
1 The story of big data
2 Artificial intelligence, machine learning and big data
3 Why is big data useful?
4 Use cases for (big) data analytics
5 Understanding the big data ecosystem
Part 2 Making the big data ecosystem work for your organization
6 How big data can help guide your strategy
7 Forming your strategy for big data and data science
8 Implementing data science - analytics, algorithms and machine learning
9 Choosing your technologies
10 Building your team
11 Governance and legal compliance
12 Launching the ship - successful deployment in the organization
References
Glossary
