
Roots to Power
Description
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Written for those who want to improve their own lives or the lives of others, this thoroughly revised how-to manual presents techniques groups can use to organize successfully in pursuit of their dreams. The book combines time-tested, universal principles and methods with cutting-edge material addressing new opportunities and challenges. It covers basic concepts and best practices and offers step-by-step guidelines on things an organizer needs to know, such as how to identify issues, formulate strategies, set goals, recruit participants, and much more.
The work focuses on six organizing arenas: turf/geography, failth-based, issue, identity, shared experience, and work-related. It offers new or expanded material addressing community development, use of social media, internal organizational dynamics, electoral organizing, evaluation/assessment, and prevention of burnout for key leaders. There are also nuts-and-bolts articles by experts who address topics such as action research, lobbying, legal tactics, and grassroots fundraising. Numerous case examples, charts, worksheets, and small group exercises enrich the discussion and bring the material to life.
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Content
- Cover
- Half Title
- Title
- Copyright
- Dedication
- Contents
- Foreword
- Preface: From Roots to Tips
- Acknowledgments: With a Lot of Help from My Friends
- 1 "Power to the People" Basic Organizing Philosophy and Goals
- Six Arenas and Two Approaches
- Elemental Elements: Turf, Faith-Based, Issue, Identity, Shared Experience, and Work-Related
- Two Routes to Power: Community Development and Social Action
- Community Development: Green Team Gains New Ground: Patricia Alvarez and Lee Staples
- Social Action: Green Space Defends Its Turf: Roseann Bongiovanni and Lee Staples
- Limits and Possibilities
- Organizing for Power
- Ten Tools for Taking Power
- Building a Power Base
- Introductory Exercise
- 2 "Locate and Relate. Motivate and Integrate. Facilitate and Educate. Activate!" The Role of the Organizer
- An Overview of Underlying Principles
- Insider/Outsider Upsides and Downsides
- Community Organizing Goals Exercise
- Role of the Organizer Exercise
- 3 "Can't You Hear Me Knockin'?" Organizing Models and Methods
- Guidelines for Action
- Who
- What
- From Whom
- How
- Lessons from the 2013-2014 Raise UP Massachusetts (RUM) Campaign: Debra Fastino, Lew Finfer, and Harris Gruman
- The Organizing Process
- Four Formative Phases
- Groundwork
- The Organizing Committee
- General Recruitment Drive
- Formation Meeting
- Planning a Youth-Led Organizing Project Exercise
- Recruitment and Participation Exercise
- Recruiting Role-Play Exercise
- One-on-One Exercise
- Coalitions: Some Pluses, Minuses, and Guidelines
- Building Effective Coalitions Exercise
- 4 "Analyze, Strategize, and Catalyze" Issues and Strategy
- Choosing Issues
- Organizational Mileage Considerations
- Consistency
- Unity
- Capacity
- Growth
- Education
- Credit
- Resources
- Allies
- Tactics
- Victory
- Developing a Winning Strategy
- Cutting and Framing the Issue: Action Group, Goals and Objectives, Targets, and Handles
- Conducting a Strategic Analysis: Opposition, Support, Objective Conditions, and SWOT Assessment
- Parents Unite for Full-Day Kindergarten: Jamie Pear
- Strategy and Tactics Exercise
- 5 "Moving into Action" Making and Carrying Out Action Plans
- Tactics
- Countertactics and the Seven D's of Defense
- Deflecting
- Delaying
- Deceiving
- Dividing
- Denying
- Discrediting and Destroying
- Timetable
- A Multiphase Action Plan
- Recruitment, Preparation, and Assessment
- Recruitment
- Preparation
- Assessment
- Acorn's Campaign against Household Finance: Maude Hurd and Lisa Donner
- Background
- Household Finance
- Building and Engaging the Base
- Building the Case
- Direct Action
- Media
- Shareholder Strategy
- Legal Action
- Wall Street
- Legislation
- Regulatory Strategy
- Legal Settlement
- Conclusion
- Direct Action Exercise
- Direct Action Role-Play Exercise
- Negotiating Exercise
- 6 "Keeping It All Together" Organizational Development and Maintenance
- Broadening the Base
- Leadership Development
- Characteristics and Qualities
- Developmental Methods
- Group Products and Processes
- Composition, Contracting, and Culture
- Decision-Making
- Membership and Leader Roles
- Conflict
- Conducting Successful Meetings
- Grab Those Details by the Tail
- Organizing Events That Build Your Organization: Reva Stein
- Making Change with Coins
- Decision-Making Structures
- Operating Policies and Procedures
- Programming
- Staffing
- Leadership Development Exercise
- Group Decision-Making Exercise
- Preventing and Resolving Problems in Meetings Exercise
- 7 "Nuts and Bolts, Some Do's and Don'ts" A Short Collection
- Introduction
- Sponsoring Committees
- One-on-One Meetings to Find and Develop Leaders
- The Movement Will Be Social: How Social Media Can Be Used to Organize People
- Coalitions: Essential Tools for Organizing
- Popular Education and Participatory Action Research
- Research for Organizing
- Using the Law for Leverage
- Real Clout: Rules and Tools for Winning Public Policy Campaigns
- Media Relations
- Community-Labor Partnerships and Coalitions
- Negotiations: Using a Weapon as a Way Out
- Crafting an Effective Fundraising Strategy for Community-Based Organizations (CBOs)
- GCOs and Voting: How to Do Voter Registration, Education, and Mobilization for 501(C)(3) Organizations and Related Nonprofits
- Afterword: After Words, Take Action
- Toward a Glossary of Grassroots Community Organizing Jargon
- Community Organizing Resources
- References
- Bibliography: Organizing and Progressive Social Change
- Index
- About the Author and Contributors
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