
Dead Tree Media
Description
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Winner of the Best Book in Canadian Business History by the Canadian Business History Association
Popular assessments of printed newspapers have become so grim that some have taken to calling them "dead tree media" as a way of invoking the medium's imminent demise. There is a literal truth hidden in this dismissive expression: printed newspapers really are material goods made from trees. And, throughout the twentieth century, the overwhelming majority of trees cut down in the service of printing newspapers in the United States came from Canada.
In Dead Tree Media, Michael Stamm reveals the international history of the commodity chains connecting Canadian trees and US readers. Drawing on newly available corporate documents and research in archives across North America, Stamm offers a sophisticated rethinking of the material history of the printed newspaper. Tracing its industrial production from the forest to the newsstand, he provides an account of the obscure and often hidden labor involved in this manufacturing process by showing how it was driven by not only publishers and journalists but also lumberjacks, paper mill workers, policymakers, chemists, and urban and regional planners.
Stamm describes the 1911 shift in tariff policy that gave US publishers duty-free access to Canadian newsprint, providing a tremendous boost to Canadian paper manufacturers and a significant subsidy to American newspaper publishers. He also explains how Canada attracted massive American foreign investment in paper mills around the same time that US publishers were able to gain greater access to Canada's vast spruce forests. Focusing particularly on the Chicago Tribune, Stamm provides a new history of the rise and fall of both the mass circulation printed newspaper and the particular kind of corporation in the newspaper business that had shaped many aspects of the cultural, political, and even physical landscape of North America. For those seeking to understand the travails of the contemporary newspaper business, Dead Tree Media is essential reading.
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Content
Note to the Reader
Introduction: What Was a Newspaper?
Part I. The North American Newspaper
Chapter 1. The Making of Industrial Print Culture
Chapter 2. Forests, Trade, and Empire
Chapter 3. The Continental Newsprint Market and the Perils of Dependency
Part II. Extending Chicagoland
Chapter 4. The Local Newspaper as International Corporation
Chapter 5. Robert McCormick and the Politics of Planning
Chapter 6. Work and Culture along the Newsprint Supply Chain
Part III. The Newspaper beyond the Printed Page
Chapter 7. The Diversified Newspaper Corporation
Chapter 8. The Industrial Newspaper and Its Legacies
Chapter 9. The Problem of Paper in the Age of Electronic Media
Conclusion. Media Infrastructures, Old and New
Notes
Index
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