
An Integrated Approach to Communication Theory and Research
Description
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? Digital Media
? Media Effects
? Privacy
? Dark Side
? Applied Communication
? Relational Communication
? Instructional Communication
? Communication and the Law
The book continues to be essential reading for students and faculty who want a thorough overview of contemporary communication theory and research.
More details
Other editions
Additional editions


Persons
Michael B. Salwen, Ph.D., Michigan State University, (1954-2007) was Professor of Journalism at the University of Miami, School of Communication, FL.
Kristen C. Eichhorn, Ph.D., is Dean of the Division of Graduate Studies and Professor of Communication Studies in the School of Communication, Media and the Arts at the State University of New York at Oswego. Dr. Eichhorn received a B.A. degree in Communication Studies and Spanish from Canisius College in Buffalo, NY (1999), an M.A. in Communication Research from West Virginia University (2000), and a Ph.D. in Communication Research at the University of Miami, FL (2003). More recently, she was a 2013 participant in the American Council in Education's (ACE) Regional Women's Leadership forum and a 2016-2017 ACE Fellow at Cornell University, NY.
Content
Preface to the 2007 Edition
Preface to the Third Edition
Part One: Studying "Theory": Doing "Research
1 Integrating Theory and Research: Starting with Questions
Don W. Stacks and Michael B. Salwen
2 Thinking about Theory
Steven H. Chafee
3 Thinking Quantitatively
Michael J. Beatty
4 The Qualitative Method in Communication Research
Mark Hickson III and Brennan Hickson
Part Two: Mass Communication: Approaches and Concerns
5 Mass Communication Theory and Research: The Dynamic Nature of Theoretical Approaches
Wayne Wanta and Barbara Myslik
6 Privacy Issues in Communication
Fritz Messere
7 Media Gatekeeping
Tim P. Vos
8 The Agenda-Setting Role of the News Media
Sebastian Valenzuela and Maxwell McCombs
9 Cultivation Analysis: Research and Practice
Nancy Signorielli, Michael Morgan, and James Shanahan
10 Theories and Methods in Knowledge Gap Research
Cecilie Gaziano and Emanuel Gaziano
11 Uses and Gratifications
Paul Haridakis and Zachary Humphries
12 Spiral of Silence
Charles T. Salmon and Thanomwong Poorisat
13 International Communication
Lindita Camaj
14 Violence and Sex in the Media
Wes Fondren, Kyle J. Holody, and Jennings Bryant
15 Advertising
Esther Thorson and Shelly Rodgers
16 Digital Media: Identity Management
Lee Humphreys, Alexa Paley, and Sierra Rinaldi
17 Media Effects: A Functional Perspective
Nicholas David Bowman
Part Three: Human Communication Approaches and Concerns
18 Human Communication Theories and Research: Traditions and Models
Virginia P. Richmond and James C. McCroskey
19 The Rhetorical Perspective: Doing, Being, Shaping, and Seeing
J. David Cisneros, Kristen L. McCauliff, and Vanessa B. Beasley
20 Persuasion
Michael D. Miller and Timothy R. Levine
21 Interpersonal Communication
Charles R. Berger and Michael E. Roloff
22 Delineating the Dark Side of Communication
Brian Spitzberg
23 Intercultural Communication
Thomas M. Steinfatt and Diane M. Millette
24 Intrapersonal Communication and Imagined Interactions: A Musical Application
James M. Honeycutt
25 Nonverbal Communication
Amy S. Ebesu Hubbard and Judee K. Burgoon
26 Applied Communication
Lawrence R. Frey and Jeanette German
27 Organizational Communication: Theory and Practice
Jessica Wendorf Muhamad, Tyler R. Harrison, and Fan Yang
Part Four: Integrated Approaches to Communication
28 Relational Communication
Sean M. Horan and Leah E. Bryant
29 Internet Communication (and Social Media)
Marcus Messner, Bruce Garrison, and Marcia W. DiStaso
30 Corporate Communication
Shannon A. Bowen
31 Diffusion of Innovations
Everette M. Rodgers, Arvind Singhal, and Margaret M. Quinlan
32 Credibility
Charles C. Self and Chris Roberts
33 Political Communication
Sharon E. Jarvis and Kassie M. Barroquillo
34 Public Relations and Integrated Communication
Dustin Supa
35 Health Communication: Social Support and Health Outcomes
Kevin B. Wright
36 Feminist Theory
Carolyn Garrett Cline
37 Communication Ethics
Donald K. Wright
38 Instructional Communication
Marian L. Houser
39 Communication and the Law
Jason Zenor
Part Five: Future of Theory and Research in Communication
40 The Future of Communication Theory and Research
Michael J. Beatty and Paola Pascual-Ferra
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