
Mobile Advertising
Description
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Mobile Advertising - 3 Manuscripts in 1 Book, Including: Mobile Marketing, Marketing Strategy and Digital Marketing.
1)
MOBILE MARKETING:
7 Easy Steps to Master Mobile Strategy, Mobile Advertising, App Marketing & Location Based Marketing.
YOU'LL LEARN:
- The importance of mobile strategy
- Strategies for Push Notifications
- The importance A/B testing
- How to understand the critical components of App Marketing Funnels
- The power of SMS marketing
- What Location-Based Marketing is
- How social media plays into Mobile Marketing
- What QR codes are
- How QR codes can transform the customer experience
- And much more!
2)
MARKETING STRATEGY:
7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.
YOU'LL LEARN:
- How to understand the customer
- Ways to navigate market analysis
- The importance of the role that competition plays in strategy
- Why distribution matters to your brand and consumers
- The importance of the Marketing Mix
- The purpose of conducting financial analysis
- How to review and assess your marketing strategy
- And much more!
3)
DIGITAL MARKETING:
7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.
YOU'LL LEARN:
- Why digital marketing is the way of the future?
- What is a digital story and why your business needs to be telling one?
- Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.
- What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?
- What is email marketing automation and why you should be using it right now (if you haven't already started)?
- How do you understand your audience and figure out what your messaging should be?
- How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
- And much more!
More details
Content
- Mobile Advertising
- More by Santino Spencer
- Copyright
- Table of Contents
- Book 1: Mobile Marketing
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Developing a Mobile Strategy
- Defining the Audience
- Considering Your Audience
- Customer Lifecycle
- Defining Goals
- Developing Key Performance Indicators
- Integration into the Overall Marketing Strategy
- Chapter 2: Step 2 - Using Push Notifications
- Push Notification Key Strategies
- Personalized Offerings
- Abandoned Cart Recovery
- Order and Shipping Information
- Increasing Reach
- Delayed Popups
- Exit-Intent Popups
- Visual Overlays
- Services for Push Notification
- Optimizing Approach of Push Notifications
- A/B Testing
- Content
- Chapter 3: Step 3 - Using Apps for Marketing
- Mobile App Marketing Funnel
- Awareness
- Conversion
- Retention
- How to Tell If Your Mobile App Is Good
- Pro-Tip 1 - Know the Daily and Monthly Active User Average
- Pro-Tip 2 - Length of App Session
- Pro-Tip 3 - Segmenting Acquisitions by Source
- Chapter 4: Step 4 - SMS Mobile Marketing
- SMS Customer Engagement
- Considerations for SMS Marketing
- Permission
- Shortcode
- Don't Abuse Your Privilege
- Keywords
- Real-Time Responses
- Measure Success
- SMS Marketing Foundation
- Chapter 5: Step 5 - Using Location-Based Marketing
- Importance of Location-Based Marketing
- Key Types of Location-Based Marketing
- Using Location-Based Marketing
- Location-Based Marketing Benefits and Disadvantages
- Benefits
- Disadvantages
- Chapter 6: Step 6 - Getting Social with Mobile Marketing
- Social Media Marketing
- Optimizing Social Media for Mobile Marketing
- Mobile friendly Social Media Page
- Power in Short Videos
- Customer Check-Ins
- Chapter 7: Step 7 - Using Quick Response (QR) Codes
- How Do QR Codes Work
- Marketing with QR Codes
- What Can QR Codes Do?
- Are There Different Types of Organizations That Can Use QR Codes?
- Additional Advantages to Using QR Codes
- Properly Using QR Codes in Mobile Marketing
- Ultimately It Is the Consumer Experience That Matters
- Shopping Experience
- Access to Additional Information
- Aesthetics Matter
- Conclusion
- Book 2: Marketing Strategy
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Understating Customers
- Know Your Customer
- Why Knowing Your Customer Is Important
- Standing Out
- Creating Content
- Customer Loyalty
- Getting to Know the Customer
- Pro Tip 1 - Buyer Persona
- Pro Tip 2 - Social Media Listening
- Pro Tip 3 - Surveying
- Pro Tip 4 - Content Engagement
- Chapter 2: Step 2 - Navigating Market Analyzation
- Why is Market Analysis Important
- Competitors
- 4Ps of Marketing
- Product
- Price
- Place
- Promotion
- Primary Research Options
- Chapter 3: Step 3 - Analyzing Competition
- How to Assess Where a Brand Stands with Competition
- Pro-Tip 1 - Who Is the Competition?
- Pro-Tip 2 - Products of the Competition
- Pro-Tip 3 - Understanding Competitor Sales Tactics
- Pro-Tip 4 - How Competition Markets Products or Services
- Pro-Tip 5 - Competition Content Strategy
- Pro-Tip 6 - Engagement
- Pro-Tip 7 - Promotion of Marketing Content
- Pro-Tip 8 - Social Media Presence
- Pro-Tip 9 - Strengths, Weaknesses, Opportunities, Threats (SWOT)
- Chapter 4: Step 4 - Researching Distribution
- Selecting Distribution Channels
- Direct Selling
- Wholesale
- Mail Order
- E-Commerce
- Chapter 5: Step 5 - Defining the Right Marketing Mix
- 4 C's of Marketing
- Product/Customer Solution
- Price/Cost
- Promotion/Communication
- Place/Convenience
- Choosing the Right Marketing Mix
- Chapter 6: Step 6 - Conducting a Financial Analysis
- Financial Approach
- Sales Projections
- Break-Even Analysis
- Fixed Cost
- Variable Cost
- Cash Flow Statement
- Loan Activities
- Product Viability
- Chapter 7: Step 7 - Assessments and Revisions
- Evaluating the Market
- Market Reaction
- Customer Response
- Sales Performance
- Cost-Per-Acquisition
- Return-On-Investment
- Knowing When to Make Revisions
- Conclusion
- Book 3: Digital Marketing
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Understanding Why Digital Marketing Is the Future of Your Business
- The World Is Changing
- What Is Digital Strategy?
- The Apple Case Study
- Chapter 2: Step 2 - How to Create the Right Kind of Content
- Quality Content Is King
- What Type of Content Qualifies As "Great" Content?
- The Type of Content You Should Be Generating
- Who Churns Out the Content?
- Chapter 3: Step 3 - Preparing Your Digital Strategy
- Step 1: Set Clear Objectives
- Step 2: Understand the Audience You Are Trying to Target
- Step 3: Figure Out Your Messaging
- Step 4: Determine Your Channels
- Step 5: Think About Your Content
- Chapter 4: Step 4 - A Guide to Budgeting
- What Is a Marketing Budget?
- The Benefits of Going Digital
- Steps to Begin Creating Your Budget
- Chapter 5: Step 5 - Why Email Marketing Automation Is a Game Changer
- What Is Email Marketing Automation?
- How Email Marketing Automation Will Benefit You
- Chapter 6: Step 6 - Tell A Digital Story That Sells
- What Is Digital Storytelling?
- Why Would You Create A Story?
- The Process of Creating Your Story
- Quick Tip About Attention Spans
- Chapter 7: Step 7 - Tracking Your KPI and Metrics
- What Are Digital Marketing KPIs?
- How Do I Choose the Best KPIs for My Brand?
- How Do I Track My KPIs?
- Your Most Important Metrics
- Conclusion
- More by Santino Spencer
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