Leadership Imperative
Technology Adoption and Strategic Management in Travel Firms in Jamaica
1st Edition
Published on 11. August 2014
215 pages
978-1-4438-6588-3 (ISBN)
Description
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as well as external factors such as culture and the digital divide. In addition to external and firm factors, personal factors such as ownership and leadership are explored at various stages of adoption. The findings indicate that the role of leadership is much more significant than has been previously posited, and this book therefore recommends a new theoretical model with practical implications for determining technology adoption.
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Andrew Spencer
The Leadership Imperative
Technology Adoption and Strategic Management in Travel Firms in Jamaica
Book
01/2013
Cambridge Scholars Publishing
€75.79
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Content
- Intro
- TABLE OF CONTENTS
- LIST OF ILLUSTRATIONS
- LIST OF TABLES
- PREFACE
- ACKNOWLEDGEMENTS
- INTRODUCTION
- CHAPTER ONE - FIRM LEADERSHIP AND TECHNOLOGY ACCEPTANCE
- CHAPTER TWO - INTERNAL FIRM FACTORS
- CHAPTER THREE - EXTERNAL FIRM CHARACTERISTICS
- CHAPTER FOUR TRANSACTIONAL vs. TRANSFORMATIONAL
- CHAPTER FIVE - STAGED TECHNOLOGY ADOPTION
- CONCLUSION
- BIBLIOGRAPHY
- APPENDIX A
- INDEX
