
Content Strategy
Description
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1)
CONTENT MARKETING:
7 Easy Steps to Master Content Strategy, Content Creation, Search Engine Optimization & Copywriting.
YOU'LL LEARN:
- What content marketing is, how it began, and what it has achieved to date for companies
- Understanding the value proposition of content marketing
- How to approach your company's unique perspectives and approach to create content and ways to distinguish your content from your competitors
- Understanding the different types of content and how they work best to pursue some goals rather than others
- How to set-up a road map to navigate your way to set up a content marketing plan
- Useful facts to boost content recognition and gain quick wins, motivating you to see real-life and practical techniques further to improve the creation and marketing of your sales-driven content
- Details of the essential components, including your preferred business model, purposes and goals, audience personas or profiles, and the buyer's journey
- Delivering the right sort of content that not only captivates your audience but also leads to sales
- The right content channels for your content
- The seven-step process to help you understand the purpose of attracting finely defined audiences and building content that will lead to credibility, trust, and potential sales
- And much more!
2)
SOCIAL MEDIA MARKETING:
7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth.
YOU'LL LEARN:
- Understanding what social media marketing is
- Why your business needs it
- How to conduct market research the right way to yield the best results for your business
- How to market on platforms like Facebook, Instagram, and YouTube
- Why selecting the right niche market matters
- How to build an unforgettable business presence on social media
- And much more!
3)
MARKETING ANALYTICS:
7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.
YOU'LL LEARN:
- How to determine stakeholders
- Ways to navigate data integration
- The importance of key performance indicators
- Ways of implementing analytics
- The importance of data governance
- The purpose of conducting financial analysis
- The role of IT
- How to measure success
- What to look for with Vendors
- And much more!
More details
Content
- Content Strategy
- More by Santino Spencer
- Copyright
- Table of Contents
- Book 1: Content Marketing
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Understand the Value Proposition
- Leverage Existing Content
- Engage Your Audience
- Tailor Your Content
- Chapter 2: Step 2 - Build the Narrative with Content Marketing
- The Power Tool
- Creating Customer Identities
- Cutting Through the Clutter
- Benefits of Storytelling
- Principles of Storytelling
- Transmit Knowledge and Meaning
- Chapter 3: Step 3 - Structure Influence and Authority
- Boundless Benefits
- Enhance SEO efforts
- Higher Domain Authority
- Chapter 4: Step 4 - Build and Strategize
- Document Your Aims, Goals, Along with Key Performance Indicators
- Audit Your Existing Content
- Research Keywords and Create Content
- Finalize Your Lead Magnet or Hook
- Commit to a Publishing Schedule
- Boost Your Materials
- Chapter 5: Step 5 - Align Content Marketing with the Buyer's Journey
- Your Content Mapping Approach
- What Are the Benefits of Content Mapping?
- Get Started with Content Mapping
- Content Mapping Steps
- Are There Tools to Create a Content Map?
- Getting the Most from Your Content Maps
- Using Maps to Aid in Tech Decisions
- Chapter 6: Step 6 - Appeal to Your Customer-Base
- How Much and How Often
- A Simple Framework to Follow
- The Content Marketing Funnel
- Where Does Each Type of Content Go?
- Chapter 7: Step 7 - Distributing Your Content
- Content Distribution Process
- Content Distribution Plan
- Make Smart Channel Choices
- Conclusion
- Book 2: Social Media Marketing
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Understand Why Your Business Needs It
- What Is It?
- Why Your Business Needs It
- Chapter 2: Step 2 - Market Research Done Right
- What Is Social Media Market Research?
- The Benefits of Market Research
- Primary and Secondary Market Research
- Social Media Channels That Are Good for Research
- Chapter 3: Step 3 - How to Market on Facebook
- Your Content Is Where the Magic Happens
- Focus on Creating Video Content
- Repurpose Your Top Performing Content
- Focus on Your "Pages to Watch"
- Listen to Your People
- Chapter 4: Step 4 - How to Market on Instagram
- You Need to Have a Plan
- Create Shareable Content
- Identify Who Your Target Market Is
- Your Account Needs to Be Visible
- Use Your Hashtags Sparingly
- Create Content That Is Strategic
- Engage with Your Target Audience Regularly
- Create Vertical Video Content
- Chapter 5: Step 5 - How to Market on YouTube
- Your YouTube Marketing Strategy
- Setting Up Your Channel
- Getting Your First Few Subscribers
- Chapter 6: Step 6 - Focusing on the Right Niche Market
- What Is a Niche Market?
- How Do You Find Your Niche Market?
- Chapter 7: Step 7 - Build an Unforgettable Presence
- The Importance of Social Media Presence
- The Benefits of Being Unforgettable
- How Do You Make a Lasting Impression?
- Conclusion
- Book 3: Marketing Analytics
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Determining the Stakeholders
- How to Identify Key Stakeholders
- Mapping Stakeholders
- Chapter 2: Step 2 - Integration of Data
- Path to Purchase
- Combine First- and Third-Party Data Sources
- Building Bridges
- Putting Insights into Action
- Chapter 3: Step 3 - Setting Key Performance Indicators (KPIs)
- Understanding Marketing KPIs
- Sales Revenues
- Cost Per Lead
- Customer Lifetime Value
- Inbound ROI
- New Contact Rate
- Lead-to-Customer Ratio
- Conversion Rate for Landing Page
- Organic Traffic
- Social Media Conversion Rate / Traffic
- Mobile Traffic
- Chapter 4: Step 4 - Implementing Analytics
- Dashboard Development
- Five Second Rule
- Logical Layout
- Less Is More
- Choosing Data Visualizations
- Chapter 5: Step 5 - Data Hygiene and Data Governance
- Culture and Resource Strains
- Challenges
- Data Hygiene
- How Data Becomes Compromised
- Data Audit
- Maintaining Data Hygiene
- Applying Data Governance
- Data Governance Goals Defined
- Processes
- Chapter 6: Step 6 - Measuring Success
- Marketing Analytic Paradox
- Mistakes with Marketing Analytics
- Chapter 7: Step 7 - Vendor Considerations
- Marketing Analytics Software
- Mixpanel
- AdWords Performance Grader
- Formisimo
- CrazyEgg
- BuzzSumo
- Convertible
- Crowdbooster
- Open Site Explorer
- Conclusion
- More by Santino Spencer
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