
Advertising Strategy
Description
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Advertising Strategy - 3 Manuscripts in 1 Book, Including: Marketing Strategy, Digital Marketing and Business Development.
1)
MARKETING STRATEGY:
7 Easy Steps to Master Marketing Fundamentals, Advertising Strategy, Marketing Management & Research.
YOU'LL LEARN:
- How to understand the customer
- Ways to navigate market analysis
- The importance of the role that competition plays in strategy
- Why distribution matters to your brand and consumers
- The importance of the Marketing Mix
- The purpose of conducting financial analysis
- How to review and assess your marketing strategy
- And much more!
2)
DIGITAL MARKETING:
7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.
YOU'LL LEARN:
- Why digital marketing is the way of the future?
- What is a digital story and why your business needs to be telling one?
- Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.
- What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?
- What is email marketing automation and why you should be using it right now (if you haven't already started)?
- How do you understand your audience and figure out what your messaging should be?
- How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
- And much more!
3)
BUSINESS DEVELOPMENT:
7 Easy Steps to Master Growth Hacking, Lead Generation, Sales Funnels, Traffic & Viral Marketing.
YOU'LL LEARN:
· How to identify your target market
· Understanding your customer base and competitors
· How to identify the type of business you are running
· Setting and prioritizing SMART goals
· How to generate leads
· Increasing website traffic
· Using sales funnels to generate engaging leads
· Understanding how viral marketing works
· And much more!
More details
Content
- Advertising Strategy
- More by Santino Spencer
- Copyright
- Table of Contents
- Book 1: Marketing Strategy
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Understating Customers
- Know Your Customer
- Why Knowing Your Customer Is Important
- Standing Out
- Creating Content
- Customer Loyalty
- Getting to Know the Customer
- Pro Tip 1 - Buyer Persona
- Pro Tip 2 - Social Media Listening
- Pro Tip 3 - Surveying
- Pro Tip 4 - Content Engagement
- Chapter 2: Step 2 - Navigating Market Analyzation
- Why is Market Analysis Important
- Competitors
- 4Ps of Marketing
- Product
- Price
- Place
- Promotion
- Primary Research Options
- Chapter 3: Step 3 - Analyzing Competition
- How to Assess Where a Brand Stands with Competition
- Pro-Tip 1 - Who Is the Competition?
- Pro-Tip 2 - Products of the Competition
- Pro-Tip 3 - Understanding Competitor Sales Tactics
- Pro-Tip 4 - How Competition Markets Products or Services
- Pro-Tip 5 - Competition Content Strategy
- Pro-Tip 6 - Engagement
- Pro-Tip 7 - Promotion of Marketing Content
- Pro-Tip 8 - Social Media Presence
- Pro-Tip 9 - Strengths, Weaknesses, Opportunities, Threats (SWOT)
- Chapter 4: Step 4 - Researching Distribution
- Selecting Distribution Channels
- Direct Selling
- Wholesale
- Mail Order
- E-Commerce
- Chapter 5: Step 5 - Defining the Right Marketing Mix
- 4 C's of Marketing
- Product/Customer Solution
- Price/Cost
- Promotion/Communication
- Place/Convenience
- Choosing the Right Marketing Mix
- Chapter 6: Step 6 - Conducting a Financial Analysis
- Financial Approach
- Sales Projections
- Break-Even Analysis
- Fixed Cost
- Variable Cost
- Cash Flow Statement
- Loan Activities
- Product Viability
- Chapter 7: Step 7 - Assessments and Revisions
- Evaluating the Market
- Market Reaction
- Customer Response
- Sales Performance
- Cost-Per-Acquisition
- Return-On-Investment
- Knowing When to Make Revisions
- Conclusion
- Book 2: Digital Marketing
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Understanding Why Digital Marketing Is the Future of Your Business
- The World Is Changing
- What Is Digital Strategy?
- The Apple Case Study
- Chapter 2: Step 2 - How to Create the Right Kind of Content
- Quality Content Is King
- What Type of Content Qualifies As "Great" Content?
- The Type of Content You Should Be Generating
- Who Churns Out the Content?
- Chapter 3: Step 3 - Preparing Your Digital Strategy
- Step 1: Set Clear Objectives
- Step 2: Understand the Audience You Are Trying to Target
- Step 3: Figure Out Your Messaging
- Step 4: Determine Your Channels
- Step 5: Think About Your Content
- Chapter 4: Step 4 - A Guide to Budgeting
- What Is a Marketing Budget?
- The Benefits of Going Digital
- Steps to Begin Creating Your Budget
- Chapter 5: Step 5 - Why Email Marketing Automation Is a Game Changer
- What Is Email Marketing Automation?
- How Email Marketing Automation Will Benefit You
- Chapter 6: Step 6 - Tell A Digital Story That Sells
- What Is Digital Storytelling?
- Why Would You Create A Story?
- The Process of Creating Your Story
- Quick Tip About Attention Spans
- Chapter 7: Step 7 - Tracking Your KPI and Metrics
- What Are Digital Marketing KPIs?
- How Do I Choose the Best KPIs for My Brand?
- How Do I Track My KPIs?
- Your Most Important Metrics
- Conclusion
- Book 3: Business Development
- Table of Contents
- Introduction
- Chapter 1: Step 1 - Identify Your Target Market
- Understanding Current Customer Base
- Who's Shopping the Competition
- What Is Your Service or Product?
- Considering Demographics to Target
- Decision Evaluation
- Chapter 2: Step 2 - Identify the Type of Business You Are Running
- Understanding B2C and B2B
- Chapter 3: Step 3 - Setting Goals
- Prioritizing Goals
- Discuss Goals
- Making Goals SMART
- Key Performance Indicators (KPIs)
- Good Habits Achieve Goals
- Chapter 4: Step 4 - Generating Leads
- Understanding Lead Generation
- Chapter 5: Step 5 - Increasing Website Traffic
- Considering Traffic
- Online Advertising
- Chapter 6: Step 6 - Using Sales Funnels
- Understanding a Sales Funnel
- Sales Funnel Management
- Developing a Sales Funnel
- Qualifying Leads Within the Funnel
- Engaging Leads Through the Funnel
- Automation of Moving Leads Within the Funnel
- Key Sales Funnel Metrics
- Chapter 7: Step 7 - Viral Marketing
- Understating How Viral Marketing Works
- Examples of Viral Marketing
- Commonality in Viral Marketing Campaigns
- How to Start with Viral Marketing
- Conclusion
- More by Santino Spencer
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