
Gastrophysics
Description
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A GROUNDBREAKING BOOK BY THE WORLD-LEADING EXPERT IN SENSORY SCIENCE
Why do we consume 35% more food when eating with another person, and 75% more when with three? Why are 27% of drinks bought on aeroplanes tomato juice? How are chefs and companies planning to transform our dining experiences, and what can we learn from their cutting-edge insights to make memorable meals at home?
These are just some of the ingredients of Gastrophysics, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways. He reveals the importance of all the "off-the-plate" elements of a meal: the weight of cutlery, the colour of the plate (his lab showed that we perceive salty popcorn as tasting sweet when served in a red bowl), the background music and much more.
Whether dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we taste and influence what others experience. Freakonomics for food, meal-times will genuinely never be the same again.
*****
'Popular science at its best' Daniel J. Levitin, author of The Organized Mind
'Spence allows people to appreciate the multisensory experience of eating' The New Yorker
'Wonderfully curious and thought-provoking . . . brilliant' Bee Wilson
Reviews / Votes
Truly accessible, entertaining and informative. On every page there are ideas to set you thinking and widen your horizons -- Heston Blumenthal, OBE His delight in weird food facts is infectious...fascinating -- James McConnachie * Sunday Times * Not many people are as ready to realize the importance of the senses as Charles Spence -- Ferran Adria, El Bulli restaurant, Spain Popular science at its best. Insightful, entertainingly written and peppered throughout with facts you can use in the kitchen, in the classroom, or in the pub -- Daniel J. Levitin, New York Times bestselling author of 'The Organized Mind' and 'This Is Your Brain on Music' This is partly serious tome and partly an amusing guide for the layperson to a whole new gustatory world. Gastrophysics is packed with such tasty factual morsels that could be served up at dinner parties. If Spence can percolate all these factual morsels to the mainstream, the benefits to all of us would be obvious -- Nick Curtis * Daily Telegraph * Spence allows people to appreciate the multisensory experience of eating * The New Yorker * The scientist changing the way we eat * Guardian * Spence romps around such factoids in the style of a Blue Peter presenter . . . fascinating and provocative -- Melanie Reid * Times * A fascinating look at the science of food and how our perception is shaped by all our senses, not just taste * Sunday Times * If simply changing the name of a dish on a menu or the color of the plate on which it is served can dramatically alter our perception of taste and food quality, then everyone in the restaurant industry needs to read this and take a deeper look at the scientific secrets Professor Spence reveals in Gastrophysics -- Larry Olmsted, New York Times bestselling author of 'Real Food, Fake Food: What You Don't Know About What You're Eating & What You Can Do About It'More details
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