
Globalization, Development and the Mass Media
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It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
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Person
Anna Reading is a lecturer at Southbank University and Assistant Editor of Media, Culture and Society.
Content
Communicating Modernity
The Passing of Modernity
Varieties of Participation
Cultural and Media Imperialism
The Failure of the Imperialism Paradigm
Globalization and the Media
The Limits of Globalization
Towards a New Paradigm
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File format: ePUB
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The file format ePUB works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
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