
The Right Light
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Content
- Cover
- Title Page
- Copyright
- Contents
- Acknowledgments
- Introduction
- The Road to Pro
- Available Light Only
- 1. What You Need
- Camera
- Lenses
- Zoom vs. Prime
- Focusing, Stabilization, and Speed
- Tip: Do Your Homework
- My Suggestions
- Lens Hood
- Cleaning Kit
- Tip: A Place to Meet Your Clients
- Tripod
- Memory Cards
- Camera Bag
- Lighting Gear
- A Reflector
- Tip: Reflector Size
- A Plain White Umbrella
- Clamps
- Licenses and Permits
- Insurance
- Business License and Sales Tax Certificate
- Shooting Permits
- 2. Get Started
- Know Your Gear
- Choose a Direction
- Find Your Style
- My Style
- Tip: Complementary Colors
- Emulate Others
- Tip: Tips for Finding Your Style
- Build Your Portfolio
- Exposure Modes
- Skip the Automatic Mode
- Shoot in Manual Mode
- Tip: Semi-Automatic Modes (Sometimes)
- Tip: Basic Exposure Settings
- Exposure Metering
- Center-Weighted Metering
- Partial Metering
- Spot Metering
- Evaluative (Matrix) Metering
- White Balance
- Automatic White Balance
- Outdoor Presets
- Indoor Presets
- Custom (Manual) White Balance
- Tip: White Balance for Creative Effect
- 3. Outdoor Locations
- The Shoot Requirements
- Location Scouting
- Look Beyond the Obvious
- At the Beach
- On the Street
- In the Backyard
- Versatility Is Key
- Simple Backgrounds
- Tip: Posing Aids Increase Variety
- Safety First
- Tip: What to Look For in a Location
- Tip: Six Looks on One City Block
- 4. Outdoor Lighting
- The Amount of Light
- The Quality of Light
- Hard Lighting
- Soft Lighting
- Light Quality Sets the Mood
- The Direction of the Light
- Tip: Add a Diffuser
- Front Lighting
- Side Lighting
- Backlighting
- Rim Lighting
- Tip: A Reflector with Backlighting
- Open Shade
- Dappled Light
- Overcast Skies
- Tip: A Dream Location
- Stormy Skies
- Tip: Don't Mess with Lightning
- Tip: Thank You, Hurricane Isaac
- Reflected Light
- Natural Reflectors
- Portable Reflectors
- Lens Flare
- Tip: Postproduction
- Tip: A Romantic Moment
- 5. Twelve Hours of Shooting
- Sunrise
- Tip: Be Prepared
- Light on the Subject
- Tip: Light on the Background
- Exposure Settings
- Morning
- Add a Reflector
- Exposure Settings
- Midday
- Find Open Shade
- Tip: Try a Storytelling Approach
- Tip: Head to the Garage
- Afternoon
- Sunset
- Tip: What to Shoot at Sunset
- 6. Shooting Indoors
- The Client's Home
- Settings and Style
- Lighting
- Tip: Capturing Emotions
- Tip: Lifestyle Portraits
- Tip: Window Light and Time of Day
- Tip: In the Nursery
- Use the Porch
- Five Looks, One Window
- Factors to Consider
- Get Started
- Look 1: Silhouette
- Tip: Window Light Considerations
- Look 2: Split Light
- Look 3: Loop Light
- Look 4: Rembrandt Light
- Look 5: Butterfly Light
- Tip: Broad Light or Short Light
- 7. Posing to Flatter
- Evaluate the Subject in the Light
- Give Clear Direction
- Tip: Lighting Meets Posing
- Look for Shapes and Lines
- Create Asymmetry
- Look for Shapes
- Watch for Posture
- Do What Flatters
- Tip: Understand Your Client
- Use Environmental Elements
- With Single Subjects
- Tip: Solo or Assisted?
- Use Leading Lines
- Tip: Don't Forget the Hands
- Posing Families
- Pose to Show Relationships
- Relaxed and Natural Is the Goal
- Tip: Never Stop Shooting
- Compose the Group, Then Try Variations
- Posing Children
- The Child's Personality
- Put Kids at Ease
- Tip: Tips to Put Kids at Ease
- Do the Parent-Requested Poses First
- Lock In Your Camera Settings and Concentrate on Your Subjects
- Tip: Up in the Air
- Tip: A Fascinating Prop
- Demonstrate What You Want
- Know When to Stop Posing
- Have the Parents Nearby (But Out of the Way)
- Strive for Variety
- Spontaneous Moments
- Embrace Their Ideas
- Give Gentle Direction
- Tip: Redefine Your Idea of a "Portrait"
- Change Things Up
- 8. The Business of Business
- Plan Costs vs. Income
- Know Your Strengths and Weaknesses
- Set Up Shop
- Become a Real Business
- Get Insured
- Set Up Legal Forms
- Manage the Accounting
- Order Business Cards
- Choose Packaging Supplies
- Establish Your Pricing
- Spread the Word
- Social Media
- Blogging
- Make Regular Updates
- Build Your Brand
- Stand Out
- Choose Your Logo
- Pick the Right Business Name
- Consider Your Target Client
- Make the Sales
- A Service-Based Industry
- Hone Your Phone Skills
- Tip: Four Basic Sales Categories
- Know Your Business
- Tip: What Clients Want to Know
- In-Person Meetings
- Final Thoughts
- Index
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