Globalizing Asian Religions
Management and Marketing
Published on 1. October 2025
380 pages
978-1-040-77379-6 (ISBN)
Description
This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the 'glocalization' of religions.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
File size
1,27 MB
ISBN-13
978-1-040-77379-6 (9781040773796)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Wendy Smith | Hirochika Nakamaki | Louella Matsunaga
Globalizing Asian Religions
Management and Marketing
Book
approx. 12/2025
1st Edition
Routledge
€69.70
Not yet published
Wendy Smith | Hirochika Nakamaki | Louella Matsunaga
Globalizing Asian Religions
Management and Marketing
Book
03/2019
Amsterdam University Press
€177.00
Shipment within 10-20 days
Persons
Dr Wendy Smith, formerly Senior Lecturer in management and Japanese studies at Monash University, is an anthropologist in the fields of management, religion and Asian studies.< br> Dr Hirochika Nakamaki, Director-General of the Suita City Museum, Professor Emeritus, National Museum of Ethnology, Japan, and President of the Senri Foundation, is an anthropologist of Japanese religions, Japanese management and calendar studies.
Dr Louella Matsunaga, Senior Lecturer in the Anthropology of Japan, Oxford Brookes University, researches gender in Japanese companies, branding, and Japanese religions outside Japan.
Dr Tamasin Ramsay is an applied anthropologist with special expertise in the Brahma Kumaris, a former NGO Representative to the United Nations (New York) for the Brahma Kumaris, and an activist and researcher in the animal liberation movement.
Dr Louella Matsunaga, Senior Lecturer in the Anthropology of Japan, Oxford Brookes University, researches gender in Japanese companies, branding, and Japanese religions outside Japan.
Dr Tamasin Ramsay is an applied anthropologist with special expertise in the Brahma Kumaris, a former NGO Representative to the United Nations (New York) for the Brahma Kumaris, and an activist and researcher in the animal liberation movement.
Content
Dedication, Preface, List of Figures and Tables, 1. Introduction, SECTION 1 THEORETICAL APPROACHES, SECTION 2 EMPIRICAL INVESTIGATIONS: EAST ASIAN RELIGIONS, SECTION 3 EMPIRICAL INVESTIGATIONS: SOUTHEAST AND SOUTH ASIAN RELIGIONS, SECTION 4 EMPIRICAL INVESTIGATIONS: JAPANESE RELIGIONS IN EUROPE AND THE AMERICAS, SECTION 5 FUTURE PERSPECTIVES: GLOBALIZING NEW RELIGIONS IN A POSTMODERN WORLD, Contributors, References, Index
