Navigating AI in Business

Afërina Skeja is an Assistant Professor at UBT, Kosovo, with a PhD from Trakya University, Türkiye. Her research spans business management, innovation, digital transformation, and sustainability. She has published widely and serves on the Editorial Board of *Humanities and Social Sciences Communications* and the Advisory Board of the Foreign Trade Department at Çanakkale Onsekiz Mart University.

Veland Ramadani is a Professor at South-East European University, North Macedonia. He specializes in entrepreneurship, innovation, and sustainability, with over 150 articles and 33 edited books. Recognized among the world's top 2% researchers by Stanford and Elsevier, he has served on international boards, delivered keynotes globally, and consulted on EU and Middle Eastern projects.

Nora Sadiku-Dushi is an Assistant Professor at the University of Prishtina. She holds a PhD in Business Administration and researches entrepreneurship, digital marketing, and sustainability. She has published in top journals, co-authored a book, and mentored SMEs. Nora also serves on editorial boards and provides consultancy in marketing and entrepreneurship.

Marina Dabic is a Professor at the Universities of Zagreb, Dubrovnik, and Ljubljana. She researches innovation, entrepreneurship, and international business. A top 2% scientist per Stanford, she is Editor-in-Chief of *Technology in Society* and serves on EU research panels. Her work appears in leading journals like *JIBS*, *TFSC*, and *Technovation*.

Marco Valeri is Associate Professor at Niccolò Cusano University, Italy, and Visiting/Adjunct Professor at institutions in the UK, Macedonia, Malaysia, India, France, and Hungary. His expertise includes strategic management, leadership, and hospitality. He serves on editorial boards and has edited numerous handbooks on entrepreneurship and tourism for major publishers.

Gülay Keskin is an Assistant Professor and Director at Çanakkale Onsekiz Mart University, Türkiye. She holds a PhD in Business Administration and focuses on marketing, consumer behavior, tourism, and sustainability. Her academic work includes research in digital and entrepreneurial marketing, and she actively contributes to vocational education and leadership.