Start With Why
How Great Leaders Inspire Everyone to Take Action
1st Edition
Published on 6. October 2011
256 pages
978-0-241-95823-0 (ISBN)
Description
15TH ANNIVERSARY EDITION - WITH ADDED MATERIAL
'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO
***
Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:
Why are some people and organisations more innovative, more influential, and more profitable than others?
The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realised that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.
With a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.
***
'A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book' Forbes
'One of the most incredible thinkers of our time,' Steven Bartlett, podcaster and author of Diary of a CEO
***
Simon Sinek's iconic global bestseller has sold more than three million copies by asking a simple fundamental question:
Why are some people and organisations more innovative, more influential, and more profitable than others?
The answer to why is another why. Leaders like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with a WHY. They realised that people won't truly buy into an idea, a movement, a product or a service until they understand the WHY behind it.
With a new foreword, and updates throughout - like the importance of holding onto our WHY in a social media obsessed world - this 15th anniversary edition celebrates the simple but transformative idea that leads people to inspire greatness.
***
'A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book' Forbes
Reviews / Votes
This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book * Forbes * One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes A powerful and penetrating exploration of what separates great companies and great leaders from the rest Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group One of the most incredible thinkers of our time. Someone who has influenced the way I think and act every day. -- Steven Bartlett, Investor, BBC Dragon and host of The Diary of a CEO podcastMore details
Language
English
Place of publication
London
United Kingdom
File size
2,48 MB
ISBN-13
978-0-241-95823-0 (9780241958230)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Simon Sinek
Start With Why
15th Anniversary Edition: How Great Leaders Inspire Everyone to Take Action
Book
05/2025
Penguin Books Ltd
€15.50
Available immediately
Book
10/2011
Penguin Books Ltd
€33.61
Article exhausted; check for reprint
Person
SIMON SINEK, the bestselling author of Leaders Eat Last and Together is Better, is an optimist who believes in a brighter future for humanity. He teaches leaders and organisations how to inspire people and has presented his ideas around the world, from small startups to Fortune 50 corporations, from Hollywood to Congress to the Pentagon. His TED Talk based on Start With Why is the fifth most popular TED video of all time. Learn more about his work and how you can inspire those around you at StartWithWhy.com.
