TM
The Untold Stories Behind 29 Classic Logos
Published on 8. September 2014
224 pages
978-1-78067-636-4 (ISBN)
Description
TM offers graphic designers and those interested in the history of design and branding a uniquely detailed look at a select group of the very best visual identities.
The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man.
Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
The book takes 29 internationally-recognised logos and explains their development, design, usage and purpose. Based on interviews with the designers responsible for these totems, and encompassing the marks from a range of corporate, artistic and cultural institutions from across the globe, TM reveals the stories behind such icons as the Coca-Cola logotype, the Penguin Books' colophon and the Michelin Man.
Authoritatively written, comprehensively researched and including a wealth of archival and previously unpublished images, TM is an opportunity to discover how designers are able to squeeze entire identities into 29 simple logos.
More details
Person
Mark Sinclair is Deputy Editor of Creative Review, the UK's leading magazine and blog on design, advertising and visual culture. He is co-author of Pictures and Words: New Comic Art and Narrative Illustration (Laurence King, 2005).
Content
- Intro
- Title Page
- Contents
- Introduction
- Bell System
- British Rail
- British Steel
- CBS
- Centre Pompidou
- Canadian National
- CND
- Coca-Cola
- Deutsche Bank
- ENO
- ERCO
- I Love New York
- London Underground
- Michelin
- München 1972
- Musée d'Orsay
- NASA
- National Theatre
- Osborne Bull
- Penguin
- Perú
- Pirelli
- Randstad
- Sol de Miró
- Tate
- UPS
- V&A
- Woolmark
- WWF
- Index
- Picture credits
- Acknowledgements
- Copyright
