Color Harmony: Logos
More Than 1,000 Color Ways for Logos that Work
Published on 1. June 2006
160 pages
978-1-61060-165-8 (ISBN)
Description
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.
Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.
In all, the book is a powerful demonstration of the power of color and its ability to impact a message.
Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.
In all, the book is a powerful demonstration of the power of color and its ability to impact a message.
More details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
ISBN-13
978-1-61060-165-8 (9781610601658)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2006
Rockport Publishers
€41.03
Article exhausted; check different version
Person
Christopher Simmons, founding principal of MINE, is a designer, writer, and educator. He is an instructor in identity design at California College of the Arts and at Academy of Art University in San Francisco, and is a frequent lecturer on design issues at colleges, universities, and professional organizations. Simmons is president of the San Francisco chapter of the American Institute of Graphic Arts (AIGA). His first book on identity design, Logo Lab, is due to be released in fall 2005.
Content
- Cover
- Title
- CONTENTS
- The essence of color
- INTRODUCTION
- SELECTING COLOR
- THE PALETTE
- THE COLOR WHEEL
- COLOR RELATIONSHIPS
- PROCESS COLOR CHART
- The character of color
- POWERFUL
- RICH
- ROMANTIC
- VITAL
- TEAM COLORS
- FUELING THE FIRE
- GOOD AS GOLD
- SEA OF COLOR
- EARTHY
- FRIENDLY
- SOFT
- WELCOMING
- MOVING
- ELEGANT
- TRENDY
- FRESH
- SEEING GREEN
- ALL NATURAL
- ORANGE IDEA
- TRUE BLUE
- TRADITIONAL
- REFRESHING
- TROPICAL
- CLASSIC
- DEPENDABLE
- CALM
- REGAL
- MAGICAL
- NOSTALGIC
- PRETTY IN PINK
- HOT INVESTMENT
- ROYAL TEA
- SUPERHERO HUES
- ENERGETIC
- SULTRY
- PROFESSIONAL
- PURE
- GRAPHIC
- The making of color
- CONTRIBUTORS
- ABOUT THE AUTHORS
- THANKS
