Health Service Public Relations
A Guide to Good Practice
1st Edition
Published on 19. April 2018
200 pages
978-1-4987-9551-7 (ISBN)
Description
The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
File size
7,98 MB
ISBN-13
978-1-4987-9551-7 (9781498795517)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/1995
1st Edition
Radcliffe Publishing Ltd
€65.00
Shipment within 3-4 weeks
Person
Roger Silver
Content
1. Public relations-for planned communication 2. Communicating with the 'big three* audience groups 3. Patients and the media 4. Codes of practice 5. Writing to be read 6. Products, events and programmes 7. Choosing the specialists 8. Research and evaluation
