Introduction to Graphic Design
A Guide to Thinking, Process, and Style
2nd Edition
Published on 23. February 2023
256 pages
978-1-350-23224-2 (ISBN)
Description
From your first day learning the basic terms of design, through to bringing together your final portfolio, Introduction to Graphic Design 2nd edition is the perfect companion for your learning journey.
Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.
- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work
This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.
Written by experienced educator and designer Aaris Sherin, this popular textbook is designed for visual learners and explains all the key topics introductory graphic design classes will contain. Concepts covered include layout, narrative, semiotics, colour, typography, production and context, and examples range from packaging design and advertising, through to apps and motion graphics.
- Boxes of "Do's and Don'ts", tips and discussion points
- Practical exercises throughout the book
- Design In Action case studies
- Broad variety of inspirational work from international designers
- Includes advice on design development, research, presenting and critiquing work
This new edition brings together an even more diverse range of featured designers, more coverage of cultural differences and sensitivity considerations, more digital-first design and more critical analysis of trends in graphic design.
More details
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
College/higher education
Illustrations
500 full colour
ISBN-13
978-1-350-23224-2 (9781350232242)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
02/2023
2nd Edition
Bloomsbury Visual Arts
€46.00
Shipment within 15-20 days
Person
Aaris Sherin is an educator, writer and designer. She is an Associate Professor of Graphic Design at St John's University, Queens, New York. Sherin is a frequent lecturer and speaker at both national and international design conferences. Her writing has been featured in publications such as PRINT Magazine, STEP Inside Design, Form, Leonardo, and Design and Culture.
Content
Preface
1.Overview of the Field
2. Concepts and Ideas
3. Form and Space
4.Working with Color
5.Typography
6.Using and Creating Imagery
7.Layout and Arrangement
8.Context and Production
Conclusion
Glossary
Index
1.Overview of the Field
2. Concepts and Ideas
3. Form and Space
4.Working with Color
5.Typography
6.Using and Creating Imagery
7.Layout and Arrangement
8.Context and Production
Conclusion
Glossary
Index
