Forms, Folds and Sizes, Second Edition
All the Details Graphic Designers Need to Know but Can Never Find
Published on 1. January 2009
336 pages
978-1-61673-654-5 (ISBN)
Description
It's tough to remember all the minute details of packaging standards and conversions when you are a designer juggling varied projects. With Forms, Folds & Sizes - Revised, you can just look them up! Including updated information and new topics, thishandbook provides designers with all the little details that can make or break a design, such as how much space to leave in the gutter when designing barrel folds, how to layout a template for a box and the ratios of each part, metric conversion charts, and standard envelope sizes in the USA, Europe, Canada and Asia.
Featuring new topics such as sustainable design, web design, and grid design basics, Forms, Folds & Sizes - Revised is the one resource to turn to for answers to everything from folds and bindings to paper, imaging and much, much more!
Featuring new topics such as sustainable design, web design, and grid design basics, Forms, Folds & Sizes - Revised is the one resource to turn to for answers to everything from folds and bindings to paper, imaging and much, much more!
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
File size
23,49 MB
ISBN-13
978-1-61673-654-5 (9781616736545)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Aaris Sherin | Poppy Evans
Forms, Folds and Sizes, Second Edition
All the Details Graphic Designers Need to Know but Can Never Find
Book
01/2009
Rockport Publishers
€44.79
Article exhausted; check different version
Persons
Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills, Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.
Poppy Evans is an award-winning writer and graphic designer who lives in Park Hills, Kentucky, a suburb of Cincinnati, Ohio. She is the former art director of Screen Printing and American Music Teacher magazines, and former managing editor of HOW magazine.
Content
- Cover
- Title
- CONTENTS
- INTRODUCTION
- CHAPTER 1: MEASUREMENT CONVERSION CHARTS
- Millimeters, Points, and Picas to Inches
- Inch Decimals to Inch Fractions
- Conversion Formulas
- Metric to Imperial Equivalents
- CHAPTER 2: COPYRIGHT AND TRADEMARK STANDARDS
- Copyright
- Public Domain
- Transferring Rights
- Trademarks and Service Marks
- CHAPTER 3: PROOFREADING AND COPYWRITING
- Proofreaders' Symbols
- Footnotes
- Abbreviation Guide
- Number and Numeral Usage
- CHAPTER 4: IMAGING AND COLOR
- Image File Formats
- Photographic Options
- Standard Camera Formats and Sizes
- Halftone Screens
- Tint Values for Halftone Screens
- Duotones
- Finding the Best Scanning Resolution
- Scaling an Image
- CHAPTER 5: TYPE
- Type Basics and Terminology
- Categorizing Typefaces
- Serif and Sans Serif
- Measuring Type
- Type Guide
- Ways to Identify Typefaces
- Text Typefaces
- CHAPTER 6: NEW GRID DESIGN BASICS
- Types of Grids
- Anatomy of a Grid
- Working with Grids
- Typographic Unit Grids
- Composite Grids
- Modular Grids
- Hierarchical Grids
- CHAPTER 7: PAPER
- North American Sheet Sizes
- International, or ISO, Sheet Sizes
- Basis Weight Equivalents
- Grammage
- Caliper, Bulk, and PPI
- Basis Weight/Caliper Equivalents
- Finishes
- Grain
- Paper Estimator
- Paper Usage Guide
- CHAPTER 8: BINDINGS AND FOLDS
- Standard Binding Types
- Which Binding Method Works Best?
- Common Fold Styles
- Paper Grain and Folding
- Tolerances for Gatefolds, Barrel, or Roll Folds
- CHAPTER 9: ENVELOPES AND FOLDERS
- Envelope Construction
- Standard Envelope Styles and Sizes
- Window Size and Position
- International Envelope Sizes
- Printing Considerations for Envelopes
- Pocket Folder Styles
- Printing Considerations for Pocket Folders
- CHAPTER 10: PACKAGING STYLES
- Tray-Style Cartons
- Basic Tube-Style Cartons
- Basic Closure Types
- Folders, Sleeves, and Other Types of Folding Cartons
- Set-up Boxes
- Common Styles of Stock Plastic Containers
- Paper Bags
- Plastic Bags
- CHAPTER 11: POSTAL STANDARDS
- General Mail Classifications and Requirements
- Size Requirements for Flat Mail
- Postcard Paper Stock Requirements
- Thickness Requirements for Flat Mail
- Size Requirements for Packages
- Rate Classifications and Delivery Time for Domestic Mail
- Package Standards for Mailing
- Extra USPS Services
- Mail Piece Design Expertise
- Postal Websites
- CHAPTER 12: BAR CODE STANDARDS
- General Standards for UPC Bar Codes
- Guide to Color-Correct Bar Coding
- Reflectance Values of Four-Color Combinations on Uncoated Stock
- CHAPTER 13: PRINTING AND FINISHING
- General Guide to Printing Processes
- Trapping Tolerances
- Types of Offset Lithography
- Offset Inks
- Varnishes and Protective Liquid Coatings
- Glossy versus Matte Finishes
- Proofing Methods
- CHAPTER 14: NEW GREENING GRAPHIC DESIGN
- The Shift Toward Sustainable Practice
- Sustainable Materials and Production for Print Design
- Sustainable Vocabulary
- Fiber Sourcing and Paper Production
- Chain of Custody
- Certifications
- Paper Production
- Recycled Paper
- Paper from Mixed Sources
- Printing
- Guide to Environmentally Friendly Papers
- CHAPTER 15: NEW ONLINE DESIGN
- Website Basics
- Web Design Software
- The World Wide Web Consortium
- Creating a Website
- Websafe Color Palette
- Using Images Online
- Typography on the Web
- Working with Levels of Hierarchy
- Building Websites
- CHAPTER 16: NEW CORE DESIGN JOBS
- Websites
- Identity Design and Logos
- Brochures
- Package Design
- GLOSSARY
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- RECOMMENDED READING
- PROCESS COLOR FINDER
- INDEX
- A
- B
- C
- D
- E
- F
- G
- H
- I
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- ABOUT THE AUTHORS
