
Reinventing Retail
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Reinventing Retail sets out the new rules of the industry and will help you devise a strategy to survive and thrive.
All around us traditional businesses are disappearing - undone by savvy and nimble new entrants and by failing to keep up with changing consumer demands. The world has changed beyond recognition in the last 20 years and it is not enough for retailers to launch a website and a Facebook page and proclaim themselves ready for the future.
To reclaim and retain your customers, you need to reinvent yourself from the ground up. Reinventing Retail is your roadmap to understanding the new rules of the industry so you can develop your strategy to reclaim market leadership. Explore:
? Rule 1: Someone is going to sell your product at cost or even less.
? Rule 2: Everyone knows everything - nothing is a secret
? Rule 3: Reputation matters and will make or break a business
? Rule 4: Location matters, but for different reasons than it used to
? Rule 5: Knowing your customer is key - flying blind won't end well
? Rule 6: If a product or process can be dis-intermediated or simplified, it will be
Reinventing Retail will help you understand the changing retail landscape and build a strategy to stay ahead.
"An essential survival guide for retailers."
Peter Pritchard, CEO, Pets at Home
"A must-have for anyone in retail - use this and you should be able to work out how to thrive."
Professor Christopher Bones, Dean Emeritus, Henley Business School; Professor Emeritus, Alliance Manchester Business School; Chairman, Good Growth
"Ian has written a practical, no-nonsense and inspiring guide to the new commercial landscape which will be invaluable for retailers all around the world."
Justin Linger, Managing Partner, Barracuda
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File format: ePUB
Copy protection: Adobe-DRM (Digital Rights Management)
System requirements:
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The file format ePub works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Adobe-DRM, a „hard” copy protection. If the necessary requirements are not met, unfortunately you will not be able to open the eBook. You will therefore need to prepare your reading hardware before downloading.
Please note: We strongly recommend that you authorise using your personal Adobe ID after installation of any reading software.
For more information, see our ebook Help page.
File format: ePUB
Copy protection: Watermark-DRM (Digital Rights Management)
System requirements:
- Computer (Windows; MacOS X; Linux): Use a reading software that can process the file format ePUB: e.g., Adobe Digital Editions or FBReader – both free (see eBook Help).
- Tablet/Smartphone (Android; iOS): Before downloading, install the free app Adobe Digital Editions (see eBook Help).
- E-reader: Bookeen, Kobo, Pocketbook, Sony, Tolino and many more (not Kindle).
The file format ePUB works well for novels and non-fiction books – i.e., „flowing” text without complex layout. On an e-reader or smartphone, line and page breaks automatically adjust to fit the small displays.
This eBook uses Watermark-DRM, a „soft” copy protection. This means that there are no technical restrictions to prevent illegal distribution. However, there is a personalised watermark embedded in the eBook that can be used to identify the purchaser of the eBook in the event of misuse and to provide evidence for legal purposes.
For more information, see our eBook Help page.