Marketing and Marketing Assessment (RLE Marketing)
1st Edition
Published on 15. September 2014
200 pages
978-1-317-65760-6 (ISBN)
Description
This volume is a text-book for students of marketing, providing a basic understanding of the concept and techniques of marketing. It shows how basic background information relating to the UK market may be integrated into business planning and how information from other sources should be incorporated and used.
More details
Series
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Professional and scholarly
Product notice
Reflowable
File size
1,03 MB
ISBN-13
978-1-317-65760-6 (9781317657606)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
J. L. Sewell
Marketing and Marketing Assessment (RLE Marketing)
Book
11/2015
1st Edition
Routledge
€71.10
Shipment within 10-20 days
J. L. Sewell
Marketing and Marketing Assessment (RLE Marketing)
Book
08/2014
1st Edition
Routledge
€171.12
Shipment within 10-20 days
Person
Multivolume collection by leading authors in the field
Content
1. The Marketing Concept 2. The Collection and Selection of Relevant Information 3. Marketing Structure and Control 4. Marketing Plans 5. Export Marketing and Its Relation to the Home Market 6. Basic Data on the United Kingdom Market 7. Indications of Change.
