
Digital Life on Instagram
Description
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Instagram is now by far the most popular online photo sharing platform, fuelled by the growth of smart mobile devices, and the management of an online persona is now part of millions of people's everyday reality. This has not gone unnoticed among commercial actors, with the savviest of these exploiting the social dynamics of sharing that underlie the very logic of Instagram.
This book addresses the issue of how mobile media and visual communication permeate people's daily routines, how marketing influences practice, whether privacy and surveillance concerns are a reality, and how the platform shapes social relationships and identity formation. In its conclusion, the book advances the innovative concept of new mobile visualities to describe the social communication of photography and its huge expansion. Digital Life on Instagram is an online ethnography fit for the modern age of social media.
Reviews / Votes
In this online ethnographic study and critical interpretation of Instagram, author Elisa Serafinelli (sociology, University of Sheffield, UK) studies 44 Instagram users for three years to explore how Instagram users make use of photographs to create an online persona and what this means for identity formation, social relationships, privacy, and marketing. Drawing on the ideas of thinkers including Marshall McLuhan, Roland Barthes, Henry Jenkins, Anthony Giddens, Michel Foucault, and Jos'e van Dijck, the author explores how the ability to create and post images produces new forms of experiencing everyday life. In addition, she presents an original concept of mobile visualities to examine photography and social communication. B&w photos are included. -- Annotation (c)2018 * (protoview.com) *More details
Persons
Content
Chapter 3. Visual Social Relationships
Chapter 4. Visual Media Marketing
Chapter 5. Privacy and Surveillance
Chapter 6. Identity: The Visual Self
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File format: PDF
Copy-Protection: Adobe-DRM (Digital Rights Management)
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