
Sustainable Innovation Strategy
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Persons
Jonas Hoffmann is Associate Professor of Marketing at SKEMA Business School. He is an expert in emerging markets, having a broad international experience in training and consulting and has written numerous articles about marketing and innovation, and two books on the luxury industry with Palgrave Macmillan, Luxury Strategy in Action and Global Luxury Trend. He is frequently invited as a guest speaker at events in Europe and China and consults on innovation with major organizations including Schneider Electric, a global leader in energy efficiency that has been recognized by the United Nations as a role model in sustainability. He is a member of the leading French think-tank on sustainable luxury, 1.618, where he works with senior managers developing initiatives on sustainable luxury and also consults internationally. As a leading academic and practitioner at SKEMA, his regularly trains and works with global directors, particularly from United States and China from multinationals including Lenovo, Microsoft, BCG, and Deloitte.
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