inGenius
Description
Imaginative. Innovative. Ingenious. These words describe the visionaries we all respect and admire. And they can describe you, too. Contrary to common belief, creativity is not a gift some of us are born with. It is a skill that all of us can learn. International bestselling author and award-winning Stanford University educator Tina Seelig has worked with some of the business world's best and brightest, who are now among the decision-makers at companies such as Google, Genentech, IBM, and Cisco. In inGenius she expertly demystifies creativity, offering a set of tools and guidelines that anyone can use. A fantastic resource for everyone wanting to achieve their ambitions, and for readers of Jason Fried's Rework, and Seth Godin's Poke the Box.
Seelig's revolutionary "Innovation Engine" model shows you how to unlock your own ingenuity:
- Creative Confidence: Discover why ingenuity isn't a gift you're born with, but a skill you can master through practical, repeatable methods.
- Powerful Brainstorming Techniques: Learn the specific rules and processes used by top innovators to move beyond the first right answer and generate breakthrough ideas.
- Reframing Problems: Master the art of looking at any challenge from multiple perspectives to unlock a completely new landscape of potential solutions.
- The Innovation Engine: Understand the six key components-from Knowledge and Imagination to Habitat and Culture-that work together to fuel creativity in individuals and teams.
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Person
Tina Seelig has taught at Stanford University for more than 25 years. She is Executive Director of Knight-Hennessy Scholars, a highly-selective leadership program for 300 graduate students across Stanford University, and Director Emerita of the Stanford Technology Ventures Program, the entrepreneurship center at Stanford School of Engineering. She teaches courses in the Hasso Plattner Institute of Design (d.school) and has led several fellowship programs in the School of Engineering that are focused on creativity, innovation, leadership, and entrepreneurship. Dr. Seelig earned her PhD in Neuroscience at Stanford Medical School, and has been a management consultant, entrepreneur, and author of 17 books, including inGenius, Creativity Rules, and What I Wish I Knew When I Was 20. Her TED talk on luck has been viewed over 3.4 million times; and based on her classes on creative problem solving, Dr. Seelig was the subject of a 10-part television series in Japan, produced by NHK. She is the recipient of the Gordon Prize from the National Academy of Engineering, the Olympus Innovation Award, the Silicon Valley Visionary Award, and the Global Consortium of Entrepreneurship Centers Legacy Award.
Content
- Intro
- Dedication
- Contents
- INTRODUCTION Ideas Aren't Cheap-They're Free
- ONE Spark a Revolution
- TWO Bring in the Bees
- THREE Build, Build, Build, Jump!
- FOUR Are You Paying Attention?
- FIVE The Table Kingdom
- SIX Think of Coconuts
- SEVEN Move the Cat Food
- EIGHT Marshmallow on Top
- NINE Move Fast-Break Things
- TEN If Anything Can Go Wrong, Fix It!
- ELEVEN Inside Out and Outside In
- Acknowledgments
- Notes
- Index
- Books by Tina Seelig
- Copyright
- About the Publisher
