Dirty Little Secrets of Buzz
Description
"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "
Bookfoolery and Babble
"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."
The Arizona Republic
"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it."
TheHill.com
Practice the Black Art of BUZZ
Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?
In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.
Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:
- Enemies are more important than friends
- A dog and a blog can increase repeat customers
- Put MySpace, Facebook, and the social networking revolution to work for you
- Google juice: hot links from highly rated sites
- TV doesn't make you - you make you
- Get ten thousand visitors for free through StumbleUpon
Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.
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Person
David Seaman is a full-time writer, blogger, and media personality. Seaman is the founder of Shutterline Interactive, a vehicle for rapidly deploying new publicity stunts. He has appeared on numerous TV and radio programs, including CNN Headline News, CBS Radio News, and FOX's The Morning Show, and has been quoted in countless publications all over the world.
Content
If you're in a major hurry to become famous, read these chapters first. I'll make it easy.
Preface: Consider Yourself Warned
Introduction: Welcome to the Media Feeding Frenzy
Chapter 1: Choose Your Own Adventure
- Secret #1: Fame and Glory: For the Company or For Yourself ?
- Secret #2: Be Outrageous or Die!
Ann Coulter: Crazy Sells
Chapter 2: The Rules of Effective Publicity Whoring.
- Secret #3: The Five Rules
Sam Adams: Founding Father, Publicity Whore
The Naked Cowboy: The Absurd
Michael Moore: The Piggybacker
- Secret #4: The Truth Counts...or Does It?
- Secret #5: Dealing with Press Stress
Hugh Grant and Savvy Spin
- Secret #6: The Media Is for Profit
- Secret #7: People Will Criticize-and That's Free Publicity
- Secret #8: Overcoming Publicity Postpartum Depression: Knowing When and Where to Find the Next Hook
Chapter 3: All Fires Start with a Spark: Getting Friendly with Mean Bloggers
- Secret #9: Make Your Own Blog
Zach Braff 's Syndicated Superblog
Successful, Funny Fake Blogs
- Secret #10: Anatomy of a Blogger
- Secret #11: How to Get a Blog Mention
Natalie Reid's Blog Buzz
- Secret #12: Take Advantage of Slow News Cycles
Moby's Alienating Blog
Julia Allison's Online Fame
- Secret #13: The Major Blogs
- Secret #14: Social Bookmarking Sites: The Backdoor Approach
- Secret #15: Pinging Services
Chapter 4: MySpace, Facebook, and the Social Networking Revolution.
- Secret #16: Rules of Social Networking Etiquette
Tila Tequila and Her Million MySpace Friends
- Secret #17: Building Online Street Cred
- Secret #18: Community Advertising on Facebook
- Secret #19: Social Networking as a Viral Platform
- Secret #20: The Death of the E-Zine
Chapter 5: When It Makes Sense to Pay for Attention: Teaming Up with the Godfather of the Internet
- Secret #21: Google AdWords, an Oldie but a Goodie
- Secret #22: Breakdown of Other Online Advertising Services
- Secret #23: Making Nice with the Godfather of the Internet
- Secret #24: Google Juice: Links from Highly Rated Sites
- Secret #25: Building a Website and Unlocking Google's Secrets
Chapter 6: How to Get on Television
- Secret #26: TV Doesn't Make You-You Make You
- Secret #27: TV Show Jealousy
- Secret #28: Handling Your First Call from a TV Booker
- Secret #29: What to Expect: Green Room, Makeup, Piss in Your Pants
- Secret #30: Turning One Show into Fifteen Shows
Why CNN Likes Bill Maher
- Secret #31: Get Your Message Across, No
Matter What
- Secret #32: The After-Buzz: YouTube Your Appearances!
- Secret #33: To Thank or Not to Thank: Showing Gratitude to Bookers
- Secret #34: The Minimal-Yet Real- Threat of Stalkers
- Secret #35: What Television Producers Really Think
Chapter 7: Become Famous in Your Underwear (Or, Getting Radio Coverage)
- Secret # 36: How to Get on Radio Shows
- Secret #37: Making the Move to National Shows
Howard Stern-Buzz Monger, Also Very Rich
- Secret #38: Internet Made the Radio Star-Merging Your Audiences for Maximum Exposure
- Secret #39: Fast, Easy, and Free-Words to Use in All Your Ads, but Particularly on the Radio
Conservative Radio: The Raving Lunatic Phenomenon and How to Get On Board
- Secret #40: The Advantages of Late-Night Radio
- Secret #41: Dealing with Hostile Hosts
- Secret #42: Why Radio Sells
- Secret #43: Bring Your "A-Game" on the Air
Use a Landline, and Other Seemingly Obvious Tips
Chapter 8: Celebrity Tabloids: Getting in Them or Staying out of Them
- Secret #44: How to Get in Them
Sexy Spice, the Skinny Bitch
- Secret #45: Now, Wh
