Entrepreneurship
Executive Education
1st Edition
Published on 9. August 2017
58 pages
978-3-17-033396-3 (ISBN)
Description
As a subdiscipline in business studies, entrepreneurship or the "theory of enterprise" is concerned with the founding of new companies in response to business opportunities that have been identified. From an institutional and personal point of view, entrepreneurship is characterized by the fact that market opportunities are recognized and exploited in profitable ways. This includes a coordinated use of resources, as well as a calculated acceptance of risks in the founding of new companies. Entrepreneurship is thus concerned with three central processes: identifying market opportunities, developing business ideas/models, and implementing them (commercially and organizationally). The individual volumes in the "Executive Education" series are designed in the form of tutorial notes and are intended to be used for independent learning of the modular subject-matter and for rapid revision of the relevant lectures.
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Christian Schultz | Stephan A. Rehder
Entrepreneurship
Book
08/2017
1st Edition
Kohlhammer
€16.00
Shipment within 5-7 days
Persons
Prof. Christian Schulz teaches at the HWTK in Berlin, is responsible for distance-learning models in the master=s degree and bachelor=s degree programs. Stephan A. Rehder was formerly a research assistant for UP Transfer Ltd. at the University of Potsdam.
Content
- Deckblatt
- Titelseite
- Impressum
- Inhaltsverzeichnis
- Abbildungsverzeichnis
- Tabellenverzeichnis
- 1 Einführung in ausgesuchte Themenfelder des Entrepreneurships
- 1.1 Verortung und Begriffsbestimmung zum Entrepreneurship
- 1.2 Entrepreneurship im internationalen Vergleich
- 1.3 Start-ups vs. große Unternehmen - The Innovator's Dilemma
- 2 Geschäftsmodellentwicklung
- 2.1 Einführung zum Geschäftsmodell - Relevanz, Einordnung und Perspektiven
- 2.2 Das Geschäftsmodell
- 2.2.1 Definitionen
- 2.2.2 Elemente von Geschäftsmodellen
- 2.2.3 Die aktive Suche nach Geschäftsmodellen
- 2.3 Szenariobasierte Geschäftsmodellentwicklung
- Literatur- und Quellenverzeichnis
