Advertising, The Uneasy Persuasion (RLE Advertising)
Its Dubious Impact on American Society
1st Edition
Published on 26. June 2013
336 pages
978-1-136-66825-8 (ISBN)
Description
What does advertising do? Is it the faith of a secular society? If so, why does it inspire so little devotion? Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review
First published in 1984.
Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework, persuasively concluding that advertising is not nearly as important, effective, or scientifically founded as either its advocates or its critics imagine.
'Dispassionate, open-minded and balanced ... he conveys better than any other recent author a sense of advertising as its practitioners understand it.' Stephen Fox, New York Times Book Review
First published in 1984.
More details
Series
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
0,47 MB
ISBN-13
978-1-136-66825-8 (9781136668258)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Michael Schudson
Advertising, The Uneasy Persuasion (RLE Advertising)
Its Dubious Impact on American Society
Book
11/2015
1st Edition
Routledge
€74.10
Shipment within 10-20 days
Michael Schudson
Advertising, The Uneasy Persuasion (RLE Advertising)
Its Dubious Impact on American Society
Book
03/2013
1st Edition
Routledge
€208.30
Shipment within 15-20 days
Person
Michael Schudson
Content
Acknowledgements. Preface to the paperback edition. Introduction. 1. The advertiser's perspective 2. What advertising agencies know 3. The consumer's information environment 4. An anthropology of goods 5. Historical roots of consumer culture 6. The emergence of new consumer patterns: a case study of the cigarette 7. Advertising as capitalist realism 8. An evaluation of advertising. Afterword. Notes. Index.
