Business Rhetoric in German Novels
From <I>Buddenbrooks</I> to the Global Corporation
1st Edition
Published on 29. June 2018
306 pages
978-1-78744-357-0 (ISBN)
Description
Argues on the evidence of nine major German novels that literature and business have in common a reliance on language, understood in a creative, performative, and rhetorical sense.
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06/2018
Camden House Inc
€120.20
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Content
Introduction
Managing Appearances in Thomas Mann's Buddenbrooks, 1901
Oratory and Publicity in Heinrich Mann's Der Untertan, 1914/18
Organizing Speech in Gabriele Tergit's Käsebier erobert den Kurfürstendamm, 1931
Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman, 1934
Giving an Account of the Self in Ingeborg Bachmann's Malina, 1971
Managing Bureaucracy in Hermann Kant's Das Impressum, 1972
Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt, 1972
Producing Ethos in Kathrin Röggla's wir schlafen nicht, 2004
Communicative Contests in Philipp Schönthaler's Das Schiff das singend zieht auf seiner Bahn, 2013
Conclusion
Notes
Bibliography
Index
Managing Appearances in Thomas Mann's Buddenbrooks, 1901
Oratory and Publicity in Heinrich Mann's Der Untertan, 1914/18
Organizing Speech in Gabriele Tergit's Käsebier erobert den Kurfürstendamm, 1931
Seeing through the Rhetoric in Bertolt Brecht's Dreigroschenroman, 1934
Giving an Account of the Self in Ingeborg Bachmann's Malina, 1971
Managing Bureaucracy in Hermann Kant's Das Impressum, 1972
Corporate Discourse in Friedrich Christian Delius's Unsere Siemens-Welt, 1972
Producing Ethos in Kathrin Röggla's wir schlafen nicht, 2004
Communicative Contests in Philipp Schönthaler's Das Schiff das singend zieht auf seiner Bahn, 2013
Conclusion
Notes
Bibliography
Index
