Report on Web Marketing Tools

Seminar paper from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1 (A), Southern Cross University, Lismore (Marketing), course: Electronic Marketing, language: English, abstract: Since the introduction of the World Wide Web in 1995, the Internet has changed the way the world disseminates information. It became a global medium for the distribution and exchange of information among the users. Today it is a fast and cost effective vehicle for worldwide communication business-to-business (B2B), business-to-customer (B2C) or customer-to-customer (C2C). Every day companies, organizations, networks or individuals try to develop a presence on the web, competing for attention across the look of their site. The quality of the presentation in combination with different techniques and technologies determines the success or failure (meaning: will the user stay or go) of the presented subject. To evaluate the effectiveness of a web site, several evaluation tools have been made up in the last years. The purpose of this report is to give an overview of key aspects to use when to evaluate a website and how they can be applied. Four chosen websites will be described and evaluated by means of a grading rubric. Furthermore it will be identified and demonstrated on the examples how many different tools and techniques can be used by a marketer to create an efficient image of a company in the public.