
Political Reputation Management
Description
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Based on interviews with leading communicators and journalists, this book explores the tensions between a planned, strategic communications approach and a reactive, tactical one. The interviewees, who over the past 15 years have been instrumental in presenting and shaping the public persona of party leaders and Prime Ministers, include, amongst others, William Hague, Ian Duncan-Smith, Michael Howard, David Cameron, Tony Blair and Gordon Brown.It draws a unique picture of how political reputations are managed and, ultimately, confirms the discrepancy between what political communications management is thought to be, and how communications practitioners actually operate. This book empirically reviews political communications practice in order to analyse to what degree reality matches the concepts of strategic communications management.
This will be essential reading for researchers, educators and advanced students in public relations, communications studies and marketing.
Reviews / Votes
'In this careful and thoughtful book, Christian Schnee gets to the heart of the relationship between politicians and their communicators. In his subtle account he challenges conventional wisdom and offers an insightful analysis, based in his own political experience and extensive academic research. A 'must read' for anyone wishing to understand how contemporary politics is communicated' - Heather Savigny, PhD, Senior Lecturer, Bournemouth University, UK'This is an excellent book that offers a thought-provoking insight into political public relations. The practical experience of the author is combined with their theoretical understanding and empirical data to create a unique and authoritative understanding of how senior politicians communicate.' - Dr Nigel Jackson, Reader in Communication and Persuasion, Plymouth University, UK
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