UX
Description
This book on UX contains all the basic knowledge you need to create a UX design. You can use the knowledge in this book to prepare yourself to create the designs that boost the conversion rate of your client's websites. This is a handy guide to UX programming and design tools and techniques. You can keep it as a reference manual.
It is a pragmatic handbook that can help you add some valuable user insights to real-world objects. This book is aimed at digital designers and UX practitioners who don't have everyday access to UX specialists. I hope that the book will be an invaluable reference for the people involved in taking digital products from conception to development.
The tools and concepts I have defined in this book apply to the web, mobile apps, certain applications, emerging devices, and other platforms.
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Content
- Intro
- Introduction
- Chapter One
- User Experience (UX) Introduction
- How UX Designers Are Different from UI Designers
- UX Planning
- The Three phases of UX projects
- UX Project Planning
- Stakeholder Interviews
- How to Conduct Stakeholder Interviews
- Chapter Two
- UX Workshops and Usability Tests
- What Is a UX workshop?
- Usability Test
- Chapter Three
- Competitive Benchmarking in UX
- UX Benchmarking Introduction
- Defining Competitive UX Benchmarking
- When and How to Start UX Benchmark Testing
- Chapter Four
- Contextual Research
- When Should You Conduct Contextual Inquiries?
- Guiding Principles for Contextual Inquiries
- How to Conduct Contextual Inquiry
- Pros and Cons of Contextual Inquiry
- Chapter Five
- How to Track and Analyze User Behavior in UX
- The Importance of User Behavior
- Benefits of Analyzing User Behavior
- Metrics to Collect Behavioral Data
- How You Can Analyze User Behavior
- Behavioral Data Analysis Examples
- Common Mistakes When Analyzing User Behavior
- Chapter Six
- Designing, Launching, and Analyzing Surveys
- The Benefits of a UX Survey
- Survey Questions
- Some Common Survey Types
- Launching a UX Survey
- How to Analyze Survey Data
- How to Analyze Your Data
- Chapter Seven
- UX Expert Review
- How to Conduct a UX Expert Review
- When to Conduct a UX Expert Review
- Chapter Eight
- How to Run UX Ideation Workshops
- Introduction to Ideation Workshops
- How to Conduct and Run a UX Ideation Workshop
- Chapter Nine
- Creating User Journey Mapping
- The Process of User Journey Mapping
- Customer Experience Mapping
- Why Customer Experience Mapping Is the Best among the Four Maps
- Why You Need a Customer Experience Map
- Defining the Customer Stages
- Chapter Ten
- Creating User Persona Profiles
- Why Are User Personas Important?
- What Are the Characteristics of a Good User Persona?
- How to Create User Personas in the Design Process
- Chapter Eleven
- Creating Usable Information Architecture
- What Is Information Architecture?
- The Value of Information Architecture
- Value of Information Architecture for the Business
- Key Processes for Information Architecture
- How to Design the Information Architecture for Your Website
- The Tools You May Need to Create Information Architecture
- Chapter Twelve
- UX Sketching
- UX Sketching and Wireframes
- The Basics of UX Sketching
- Clarify Your Sketches with the Additional Elements
- Conclusion
- References
